around it. And if you said it that way, then you could go out and say we think strong family bonds are good. We think education, whatever you want to say. So you could say anything you wanted and it would sound unifying. It would also sound perfectly good for Republicans because you'd still say yes, we think the family unit should stay together. Yeah, we think God. Republicans would say yeah, that's exactly what I'm talking about.

But if you try to capture all those concepts which are strong concepts, if you try to capture them in words that the other side says means something else to them, well you're not really trying to win. All right, that would be sort of how not to win. Now I realize that there's an argument to be made that other people should not define what your words mean if you don't mean them that way. Hey, I don't mean it that way so why are you taking it that way? I would say that that is a childlike view of the world. Meaning that our words, if we mean to persuade people, we should choose our words carefully. If we don't want to persuade people, well go ahead and use whatever words you want. If it's not your intention to change anybody's mind, use any word you want. It doesn't matter if other people don't like it. You're not trying to change their mind anyway.

But the whole point, and I think that is the point in an election, is to get people to vote for you. Why would you use the words that guarantee they won't? I don't understand it because there are other words that are just as good for your side. Why would you use the words that are only good for your side when there are words that are good for your side and the other side? Seems like a strange choice.

And now compare the president's approach, which I think you would agree seems primarily aimed at the base. Maybe you don't agree, but that's my starting point. Compare that to Joe Biden's speech which he gave, sort of his own version of a Fourth of July speech. And I retweeted it without comment because it was good. I can do that, right? Sorry, but is everybody okay with me retweeting Biden? Who you know I've endorsed just for my safety. But I don't agree with his policies. I don't think he's necessarily all there. But I'm allowed to retweet him when he does something good, right?

And I thought his Fourth of July message about unity was very good in a Republican way. In a Republican way, that's right. Joe Biden did a Republican speech for the Fourth of July. And by that I mean he did not say you're all a bunch of racists. He did not say Black Lives Matter. He just didn't address race at all. He just said unity, America, America, unity. We're all Americans. It was very Republican.

So who was he talking to? Was Joe Biden talking to his base? He was not. Which is interesting. So Biden was trying to persuade Republicans mostly while Trump was trying to persuade Republicans. Interesting. Which one of those is the better strategy? I'm not sure we know, but it's interesting that they've chosen those because we like to see what turns out.

There was something else that Joe Biden said that I thought was worthy of retweeting. He said this statement which I know you disagree with. Okay, all right, so in advance I know you disagree with the following things that I say. And also Joe Biden said, and I agree with him, he said wearing masks is patriotic. Wearing masks is patriotic. Do you agree? I totally agree. I totally agree.

And I will allow that you might disagree about wearing masks. You might say to yourself, hey, it's a free country. Am I arguing that? You didn't hear me argue that, right? Did I say that you have to wear a mask? I did not. Did I say that you're a bad person if you don't wear a mask? I did not. I don't have any insults for you if you choose independence over wearing masks. I have no comment. That's the choice you have.

But I would say this. It is a known, understood medical fact, although in fact they're wearing masks might protect other people. Now would you call that patriotic? If you're doing something which is a perso