ound but that's not what I was going for. It's "think past the sale." That is correct. Very good. Most of you are actually getting the right answer. Would you have gotten that answer before I started talking about this "think past the sale" thing? Would you have all spotted that? Because I'd like to think that I set your filter so that you can spot it now.

All right, so it is a persuasion trick to make them think about the apology for the hoaxes. It makes them think past the question of, "Hey, were these things real or were these things hoaxes?" Now they were hoaxes. I'm not trying to fool people into thinking something untrue. I'm trying to persuade them into thinking something that's true, that is real, you know, it's closer to reality than whatever they were imagining. So I would say that this is ethical persuasion.

Manipulation is a word that I would use for unethical persuasion where you're persuading something that's good for you but maybe not so good for them. That's manipulation. But regular persuasion where you're getting people to do things that are good for them and good for you, I would say that's just leadership.

All right, and of course this triggered a bunch of people to say, "What do you mean fine people hoax? I saw it myself on TV. He said it. I heard it with my own ears."

And I'm taking a new technique with those people. My old technique was, let me show you my evidence. Here's the transcript. Here's my argument for why it's a hoax. As you've witnessed, I've been doing that for years with almost no success. Almost no success in simply presenting an argument with facts, and really clear facts, ones which they can check. "Oh here's the transcript." Now I see that I only saw the first part of the transcript. Now that you've showed me the second part I can see it's a hoax. But when I only saw the first part I was convinced I saw everything I needed to see and then I was fooled.

All right, so that never worked. You would think that would be the most obvious thing that would work, right? I believe something incorrect. Well let me give you incontrovertible proof that you can check yourself in five seconds. You can Google it yourself. Just look for yourself. In five seconds I can show you a fact that disproves your original thought. Didn't work. Not ever.

So here's the new technique. When somebody makes that claim, "He did say it. I saw it with my own eyes." I retweet it and I tell the world there are