e not news phrases. They're not even close to news. It's just straight up brainwashing at this point. And then step three, they Bernstein it. So you know you bring in Bernstein. Bernstein it's Bernstein right. So they bring in Bernstein just to say it's worse than Watergate. Literally just to say that.

Now have I taught you the trick of having a big opening offer? So if you're negotiating which is in a way similar to persuading and at least in the way I'm going to use it now, if you start with a big opening offer it anchors people to the first thing they heard. So if I say to you I'm going to sell you my car and it's worth a quarter of a million dollars, the first thing you think is there's no car you drive that's worth a quarter of a million dollars. Well you're right, it's not worth that or anywhere near it. But it's the first number you hear. So now I say all right maybe it's not worth a quarter of a million but man I'd like to get a hundred thousand for it. Now the hundred thousand doesn't sound so bad because you got primed with the 250. And even though the thing is only worth thirty five thousand dollars used, suddenly the hundred doesn't sound so bad because you got primed with that 250.

That's what Bernstein does. The worse than Watergate guy comes in to give you the first offer, worse than Watergate. And in your mind you're like wow whoa that's big. Now later when you get more, let's say you get more information about what was on there, you're already primed. So ma