Coffee With Scott Adams — Knowledge Archive August 23, 2026
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I'm going to take you through some hypothetical situations in which imagine that the stories about the president were reported just factually. Just factually. Take for example, let's go all the way back to the housing discrimination story from the '70s. Here's a factual way to report that. We don't know what President Trump, then citizen Trump, was thinking or whether he was involved in any of th…

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All right, so here's my point. When I'm looking at the news I'm watching the news media assign people the opinion that Trump is a racist and then blaming Trump for that assignment which wasn't anything he did.

I believe that if people simply watched — let's say there was no punditry, let's say all punditry went away and nothing but facts were ever reported and those facts were always put in context — I don't believe that the people looking directly at the facts would have opinions that are anything like the opinions they actually hold.

I just saw a Gallup poll of racial feelings. People who thought that race relations were better or worse over time. And it turns out — I wasn't aware of this until I saw just this morning — that race relations were kind of going okay. You know, white people and this was specifically about African Americans and white people. And you know black people have a lesser opinion but it was kind of stable. And then I think it was the Trayvon Martin thing that just took it off a cliff. And this was all during the Obama administration.

Now since then the white people's opinion of race relations has improved a little and black people's opinion of race relations has got a little worse.

How would you report this if you were going to report race relations in the United States? What would be the accurate way to say it if you're just dealing with the facts and you're adding no opinion? You would say race relations are worse than they used to be. They took a big plunge during the Obama administration. Took a big plunge during the Obama administration. And then 85 percent of the people — now let's make it the biggest population, not 85 percent but whatever the white population, you have 65 percent — but the group that represents the largest group of citizens thinks things are improving under the Trump administration. That's what the data says, right?

The biggest group of people in the United States, which is white people, think race relations are improving. And keep in mind that both black and white people were in total agreement that things were getting worse during Obama's administration. But now there's a disconnect. Black folks say it's getting worse. White folks say it might be getting a little better.

What's the difference? We're looking at the same facts, right? The difference is that the media has sort of bifurcated into two parts. The people watching one set of media, the Fox News crowd, think things are looking up. And the people watching other media think things are looking down. But here's what's not happening: there's nobody looking at the facts, the events, and making up their own opinions. That's just not happening.

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All right, what's happening is people are assigning opinions and you pick your tribe and then you take your opinion. Now I know what you're thinking. You're thinking I'm talking about other people. And maybe that's true. I'm sure there are plenty of people on this Periscope watching this who are not really just taking every opinion that they see in the news. Well I'm talking in general. So if you…

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