Coffee With Scott Adams — Knowledge Archive July 10, 2026
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Back to episode — Episode 1422 Scott Adams - Science Versus Fart Analogies - Who do You Trust More?

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ou do it yourself. I suppose if I hired an engineer I could do better. All right. But the important thing is what's new. And have you done the simultaneous sip lately? If you haven't, well my God, what you've missed. If you have, you've heard of it. It's called the simultaneous sip. It's better than at least two of the three major vaccinations for preventing COVID. A lot of people don't know that…

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reated? This is one of those facts about life that once you hear it and understand it for the first time — some of you already know this — but when you hear it for the first time it just blows your mind. It's one of those things that will inform everything you do from that point on. And here's that fact: addiction happens when your rewards are inconsistent.

If you get the same reward for the same action, you just get used to it. It doesn't become an addiction so easily. But if sometimes you peck on a lever and it gives you a little pellet and sometimes it doesn't, you'll be pecking like crazy. Like, sometimes this works. And you become addicted. It's a little bit counterintuitive.

So once you understand that giving people inconsistent rewards works better than consistent rewards if you want to addict them, you will know. Kevin is thanking me for giving a shout out to Meek Comics on the

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Locals platform. Now you should go check it out. Locals is a subscription platform anyway. I think I was going to talk about the news today. So the New York City Board of Elections had a little issue. They were trying to elect a new mayor, at least the first phase of that. And one of the candidate

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