neous sip. But it happens now. Go.

Here's your persuasion tip of the day. If you didn't already know this, when you associate something that people like, a pleasure that's a known pleasure, with some other thought or stimulation, you can take some of the goodness from the thing you like and it gets transferred over to the thing you associate with, as long as it's sort of a fresh thing that people haven't thought too much about and don't have too much baggage with. And you can use that to extend people's enjoyment from things they already enjoy to entirely new things. How cool is that? You can actually make people enjoy things that they never considered enjoying before just by association. It happens with songs. Your song that reminds you of something. Still to this day when I hear, there's a song by Traffic, I can't remember which one it is, but it was played before all college soccer games at my alma mater, Hartwick College, which one of the years I was there was the number one soccer power in the country, which is weird because it was a tiny little school but it won the whole country one year that I was there. And so the socce