when that change was never made? Have you been watching that? Because the first time he said it I thought oh obviously they're working on that now because the CEO doesn't say we need to do this unless they're working on it because it's just software. I mean certainly within the doable category of things right? But then Jack Dorsey leaves and criticizes the board. It sounds like we're finding out maybe one of the reasons, certainly not the only one, but we might be finding out one of the reasons he left. It might be that he had a problem with Twitter's free speech management and that he had suggested an obvious way to address it. Very obvious. The obvious way to address it is to let people choose their algorithm and just make it obvious what they get if they choose it. And he got ignored. Well I don't know if ignored is the right word but he was not successful in getting that at the company he ran and then he left.

So I feel like the board may have, this is just speculation based on your reading from the outside which is pretty dangerous, but the speculation is that maybe the board prevented him from fixing the company in a way that any reasonable person would think was a good idea. Give people control over the algorithm. How in the world do you argue against that idea? I've never even heard anybody argue against it. Have you? Have you heard a counterpoint to that suggestion? Oh no don't give users full access to the algorithm. That would give them exactly what they asked for. Who exactly is on the other side? And he still couldn't get that done. That tells you everything doesn't it? And I think that's why he's going full Spartacus. I think he called his time exactly right because with Musk's move on Twitter this is exactly the right time for an independent thinker who I will surprise you by telling you he is. Surprise. He's an independent thinker. And he called his timing perfectly. This is exactly the right time to do it. So watch that space. That's going to get better and better.

I love as much as I don't like the Dark MAGA meme, I suppose people who are doing it probably just like the look of it. It's kind of awesome looking. But I would back away from anything that could be used that easily against you. However I'm seeing the phrase covidiens used a lot by the people who were mocking the people who were too afraid to drop the mandates, mostly in the masks. But Colin you remember the Branch Davidians in Waco. They were a splinter Christian group. Yeah I guess I don't know what to call them but it was a religious group, sort of a cult. But calling the people who were afraid to take off their masks the mask covidiens is just so clever. Like it's not really persuasive I don't think. I mean not in a way that matters because people are just going to do what they want to do now. So I'm not even sure persuasion matters. Okay so I'll just say that I love that branding. The mask covidiens.

All right and that ladies and gentlemen concludes my prepared remarks. Again one of the all-time most insightful and greatest things you've ever seen in your life and it makes you feel good too. Where else can you go to become smarter and better looking at the same time? Almost nowhere. Almost nowhere. You don't think I could make you better looking do you? Think I could use persuasion to make you better looking? Does anybody believe I could do that? I could do that. It's easy because people who are confident look better. It's that easy. So hypnosis can make you more confident. Do you know one way you can do it? To tell you you look great and you look sexy and you've never looked better. In fact I can tell that you've improved your workout since the pandemic. I see you've taken it up a notch. You're looking not only sexier but more confident. I've noticed that your posture is better. Now spend a little time today to improve your posture while you're walking. Just when you're walking somewhere just improve your posture and watch how you're better looking. And it's only because I suggested it that made you think of it and then you thought of it and it was easy to do and you just stood up a little straighter and as soon as you stood up a little straighter felt a little more confident and people looking at you thought to themselves well you're a little more attractive. So I just persuaded you to look more attractive. Literally that just happened. Now not every one of you in some big way but again it's the law of big numbers. If there are a number of people who watch this some substantial number of you will think oh I will put my shoulders back and I will straighten my spine and tuck in my butt and you will actually be more attractive. So sometimes these things are not that hard to accomplish.

So that was your, I guess that's your treat for following to the end. Have you noticed that I sometimes put the most useful bits at the end? Oh it's part of my technique to make you addicted and it's working. That's right. Now if you don't believe that me simply telling you through the screen that you're sexier and better looking will work then you haven't learned yet enough about persuasion. Because it doesn't matter if you regard the persuasion as true. It matters if you hear it a lot. That's it. And you're hearing it because this format is what I call a mass personal experience. So it's a mass broadcast to lots of people but it's weirdly personal isn't it? And because it feels personal because it's me talking to you and I'm telling you that all you have to do is straighten up your back and act a little more confident and other people will see you that way it's going to have more impact than if it was something you read in a magazine or something. Because of the nature of this it will make your brain act as though it worked.

Oh here's the freakiest thing. Are you ready for this? This is something that I may have discovered something but I want you to test it because I only have one anecdotal experience. Please test this. It goes like this. You have to sneeze, back to the sneezing thing, but you can't. Let's say you're someplace you don't want to sneeze. Last night the cat was on my chest. I was really happy. He was kneading into the blanket and stuff and I didn't want to sneeze and scare her off. And so I was trying to work her into the idea that a sneeze was coming by starting small if I could hold off the actual sneeze. So I started this way. I went ah and she didn't move. And then I went ah and she still didn't move. Then I went ah and she still didn't move. And I thought okay now she's primed because when the real one comes it's going to be a little louder than that last one but maybe she's now used to it as something that doesn't hurt. And the next one will be like ah. But you know what happened? My fake sneeze made my urge to actually sneeze stop instantly. And I said to myself oh my God I'll bet that could actually work.

Here's the hypothesis. The hypothesis is that this sneeze is forming in your brain not your body and that if your brain was satisfied that you had sneezed it would turn off the impulse. And I believe that my fake artificial sneeze turned off the switch to make me actually sneeze. So here's what I want you to test. The next time you have a sneeze coming and you're sure it's one that's going to happen do a loud fake sneeze assuming you're somewhere where you can do that. Just go ah choo and try to sell it but it's definitely not a real sneeze. Watch what happens to the real one. If it turns off it's gonna blow your freaking mind like it did mine last night. Now I don't know if this could work for me again and I don't know if it was just a coincidence but I've never stopped a sneeze before. Have you? Have you ever stopped a sneeze? I mean the closest I've ever come is like that but I stopped it cold. Like it was a deafening sneeze and it just boop gone. Somebody here says it works. All right so you need to test that for me and forget I'll forget that I asked you to do it. So test it for me. The first time you get a hit on it if it works you have to message me or put it in the comments or tweet it at me or something. Because if this works it's going to change everything you think about everything and it might work. So that's your test for the day.

And YouTube I will see you tomorrow.