Coffee With Scott Adams — Knowledge Archive July 2, 2026
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ou — and I tweeted this earlier — if you want to see what cognitive dissonance looks like and practice, this is actually — this will sound like a joke but it's not a joke — you should practice identifying cognitive dissonance in those rare situations where you know you can produce it. Sometimes it just pops up in the wild and you don't know there was any trigger so you don't know if that's really…

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t. But apparently the Wall Street Journal is reporting that one of the founders of Google, Sergey Brin, broke up with his wife because his wife had an affair with Elon Musk. Elon Musk says he's never even been alone with her. Like he's only been in some places with where other people were there a few times. That's it. He doesn't even know her basically except for those few public events.

And then here's the funny part. Oh and the story says that Musk got caught in the affair and allegedly got down on one knee and begged Sergey Brin for forgiveness. Can I get a simultaneous sigh? Can I? Yeah this is a little bit too on the nose right? Do you have to wonder if this is true? It's not true. As soon as you see this part he got down on one knee and begged Brin for forgiveness. Please, please. Who thinks that happened? Really? Really? Come on.

And so but here's the funniest part. So Musk responded by showing a selfie that he just took partying with Sergey Brin. So apparently those two don't have any issues. So that part seems to be demonstrated. But then Musk said this in a tweet. I'll let you wrestle with this yourself. He said that he hasn't, in fact he hasn't had sex in months because he's too busy.

I'd like to introduce the world's first simultaneous scoff. Now I'm going to combine this with a simultaneous sip and I'd like you all to join me. And again I'll prompt you but it's going to go like this. In this case the beverage will just be a prop. And so once I read you the lead in I want you to do this. You have to do it just like that right? So remember the sip is just a prompt or it's just a prop.

All right so I'm going to read the news story again and then you give me the simultaneous scoff but I'm going to add a little to it okay? So I'll enhance it a little bit. So according to the Wall Street Journal the richest man in the world who is single and flies around anywhere he wants and does anything he wants in his private jet, according to them or according to Musk, he hasn't had sex in months.

Okay now you have to love Elon Musk for that because first of all here's a question. Is it a lie if you know it's not true? It's sort of a weird question right? Is it a lie if you know it's not true? That couldn't possibly be true. Now unless the real story you have some medical problem I'd say oh okay but you probably would have mentioned it you know because it seems like it would be important to the story. No that's funny.

All right. I believe I've covered everything. It was a very newsy day. Did I talk about Bob the engineer yet or did I imagine it? Did I do that yet? I was talking to the locals people before I came on live here. I don't think I did.

All right well so there's a good chance that I will be canceled by the time I'm done here not because of something I said today but because of a comic that ran today in which some of you know I introduced a new character called Dave the engineer. So the character's name is Dave. The reason I said Bob is that I have like I always use Bob as my example name if you've noticed that because it's a funny sounding name and it's a short name. But so I got confused.

So Dave the engineer is a black engineer. He's a new character in Dilbert. And the backstory is that I wish I'd introduced more diversity earlier on but it's a minefield if you're a white creator and you add a black character or even a female character. Anything that isn't you you're going to get. You said ages. Oh I think he said months actually in a different context but he did say ages as well. Anyway ages, months, whatever it is it's still funny.

So here's what happened. So I create the daily comics in black and white line drawings and then the colorization is done by a third party that I don't know. So somebody I've never met adds the color to the daily comics. Now interestingly if you like nerdy behind the scenes things I do the color for or my assistant does for the Sunday comics. So if you see a colorization problem in the Sunday comic that's on me. If you see a colorization problem in the daily comics, you know the three panel ones, that means that somebody else that I've never even met made that problem.

So here I did a comic that I only thought was safe enough for me to do because the character doing the talking was a black character. The colorizer turned my black character white and the backstory would be erased by that and turned it into something that I wouldn't have published because it would be sounding too insulting, right?

So here's the comic and you can see my black character Dave has been turned white right against my will. Now believe it or not I don't get to see these before they're published so there was no, I didn't, there's no part of the process where I see it and approve the coloring. No. Normally there's no problem, right?

And here's what Dave the engineer who should have been black should have said to the boss. From now on my pronouns are she and her and I will report to HR any bigoted use of the wrong pronoun. And then the boss says is this parody or are you serious? And then Dave says as he's walking away I think you will find it doesn't matter.

Now if you make this character black it adds a whole new flavor of you know you understand he's just messing with the system right? If you make the character white you can't, you're not really sure if he is serious, right? So I feel like this removed a layer of safety from me in which it makes the intention of the author ambiguous. If the black character who is known for screwing with the system screwed with the system then you say oh that's what he intended. That guy always screws with the system so there he is doing

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it again. But if it's a different character you don't know if his background is he screws with the system or if he's serious. So the whole little joke falls apart. Now if I'm not, if I don't get some pushback from this by today it could mean that people are just tired of the whole pronoun thing which I feel like that's happening. Does it feel to you like the pronoun thing is going to die out? Fee…

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