gination.

All right. I thought people had to be willing to be hypnotized. All right. So here's a good question. Does advertising work if you're unwilling? Yeah it does. Does persuasion in general work if you're on the other team? Well sometimes. I mean it's hard to change anybody's mind to anything sometimes. But when I say hypnosis I don't mean it will put you into a trance although it could but it doesn't need to do that. Because there's what I call a talking hypnosis. If I just had a conversation with you you might find yourself very persuaded and you wouldn't know what happened. And I would not necessarily even know that I'd use hypnosis on you because I wouldn't be conscious of it doing it. I would just know that the way I presented it was compatible with hypnosis, incompatible with persuasion. Because once you learn to speak in those ways it's automatic. It's like touch typing. You don't think your fingers are just... the same way you talk when you know persuasion. You speak persuasively without thinking through every moment. It just comes out that way.

We talked about Brittney Griner. You missed it. It was the first thing I did. Is TikTok like hypnosis? Yes. Yes, TikTok. The reason you feel addicted to it is that it's persuasive. Is there a micro lesson on this? Not exactly. So here's a thing that people don't understand about hypnosis. It's true that you can't do a standard hypnotic induction with somebody who doesn't want to be there because they'll just get up and walk away or just not listen or whatever. It doesn't work. But here's the workaround to that. You can remove people's objection and then you can do it. So you can't do it if somebody doesn't want to. But sometimes they don't object to having their mind changed. You see the difference? If they definitely don't want to, it doesn't work. But suppose you said okay I don't want to. And I said okay well let me change your mind. You know and I would tell you the hypnosis never hurt anybody. I would tell you that you'd be aware the whole time and you could come out of it at will anytime you wanted. And I would give you what's called the pre-talk. That's part of hypnosis actually. The pre-talk is to convince you that there's no risk. So that I convince you there's no risk you'd say oh okay I guess I'm okay with that. And then I would hypnotize you. So it's a little bit of a trick one hypnotists say because we always do to protect ourselves. You can't hypnotize somebody who's unwilling. True. But you can make them willing. We don't mention