you'd never used, let's say, Instagram, and most of them probably have somebody else send a tweet and maybe they know a little Twitter, maybe they got some Facebook going on, but they're not really social media consumers so much. They're more like producers, not consumers.

Now if you're a consumer and you've done what I did, which is you pick up Instagram, you say oh I wonder if there's any good Instagram stuff, and then you spend about a second scrolling and you feel your entire body being taken over. Okay, I'm actually a trained hypnotist and I know exactly what's happening to me right now and I can't stop scrolling. Kitten pictures and it's feeding me infinite Jordan Peterson videos and they're all good. And what are these attractive women I like looking at? I think I'm done doing the live stream because I can't take my eyes off of these reels.

Now I understand social media at a cellular level. A cellular level. I understand social media with my body. I'm sorry, I promised I wouldn't do that this year. I understand social media with my body. I didn't read an article about it. If you read an article that says oh this social media is pretty sticky, you know, maybe people will be hooked on it. Like we all know logically it's addicting, right? But if you haven't used it you have no idea how addicting it is. Would you agree with that? That if you haven't used it yourself and e