All right, I wanted to get back to my phone. So I have the experience when I open my phone. You all know this to be true that Apple makes a big deal about their packaging and they make the experience of opening up your new product, your new iPhone, a sensual, delightful experience. And you don't realize how delightful it is unless you do what I did, which is I bought some accessories. You know a screen protector and the case. So I had three things to open. One was the iPhone, the case, and then the two other products I just mentioned.

I'm opening the iPhone. First I take it out of this box. It's just like this nice solid soft, I mean it actually feels good, the box. And it seems to be covered with cellophane. And I'm thinking, ah Apple, have you made a cellophane cover thing? Am I gonna have to get scissors to get through this? And then I notice, no, there's a little cellophane tab. You just pick it and it goes, yeah, just this nice feel and sound as it comes off the box.

Then the box is naked and you've got to take the top from the bottom. And the top is as deep as the box and you start pulling it up and you feel the box just sliding over the bottom. Like I swear to God it's a sensual experience. And I take it out and I see my phone and the phone is beautiful. You know the design, it's a marvel of engineering. And I don't know if there were even any directions in there. Maybe like one sentence of directions or something how to load your new phone. And it's all I needed.

All right, now that was my iPhone experience, right? At the same time I got these other two packages. So I'd pick up the first package and I'm like, well let's see how hard it is to get into this. And I can't. I ended up chewing through the package like a beaver with my fingers, not my teeth. Like I think I ripped off an inch by the time I'd opened the second package, which was as bad as the first. I hated the companies. I hated the company. So I barely paid attention to what it was because I didn't want to have somebody specific to hate.

Apple seduced me. My first impression with this phone was so positive that I feel like I can forgive it for any future errors which it might have. That's why Apple is a genius collectively and other companies are not. So they gave me that good first experience and it was just amazing. And then these other ones, I had to actually chew through the packaging until I hated their freaking guts. I just, one of those companies that died. And that was my first impression of the product.

Then I put on my case. So I just ordered a random case at the same time I was getting the phone and didn't really think too much about it. And the first case, not this one, the first case was a clear plastic. And I thought I'll get a clear one so I can see my phone better. But the clear one is also slippery. Who makes a phone case that's slippery? Like I would try to set it up, you know, leaned it against something and it would just go boop. And I'm thinking are you freaking kidding me? You make phone cases and you never once saw what would happen after you put it on your phone? It's completely useless.

So of course I had to buy a new one, which is this one, which has a rubber case so I can set it up and it won't slide down on the table. Anyway, that's the difference between good design and bad design.