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NewsReaction Politics as Persuasion

Back to episode — Episode 2710 CWSA 01/04/25

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elevant to that. All right, so go find your luck. That's your advice for today, I guess. Apple is settling a lawsuit that has them admitting that their digital assistant, Siri — I don't want to say it to trigger all your phones — but it was in fact listening to you even when you didn't activate it and even when you didn't know it was listening. It was doing exactly what you worried about. Is my p…

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ould make any difference. I think your devices are all going to be listening to you no matter what. I just think they'll just keep doing it. That's my guess.

Meanwhile, Thomas Massie handed out to everybody in the new Congress their debt badge. So he invented a little lapel badge that's got a digital readout that increases as the debt increases so you can see our $36 trillion of debt zooming up. Now here's what I love about this. It was one thing when he had one for himself and he would hand them out to some people, but giving them to everybody is a powerful play because you want everybody to wear the scarlet letter of what problems they caused.

So if you think that the debt clock is so that they can tell the public that the debt is bad, well it kind of does that. But the far more clever thing it does is it makes you wear it like a scarlet letter. It's the scarlet debt clock. If you're an elected politician and you're wearing literally a digital thing that shows the extent of your failure as a politician — look at this, you can't fail harder than this. Have you seen this? $36 trillion and now it's $37 trillion. That's how badly I failed.

Now you could say that the new members of Congress haven't failed yet, but it's still funny to make them wear it because they're going to fail. It's not like they're going to get rid of $36 trillion of debt very quickly. So this is very clever. I like everybody having one and I like the fact that it's an insult to them. But they'll probably still use them, or even if they don't wear it and all they do is leave it at home, they're probably going to leave it somewhere where they see it all the time and it's going to be like on top of their dresser and they're going to see it every time they get dressed. But they're like, ah, I don't want to wear it, but there it is.

So rule number on

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e for persuasion, the most important starting rule for persuasion: you have to make people focus on your thing more than they were. That's it. That's your rule number one. So Massie is turning this concept of debt into a physical device that your eyes are looking at. It makes you think about it more than you were thinking about it. That is really good persuasion. So you know it looks like it's a c…

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