this and maybe it's a communicator's trick as well. You can swear if you do it once and it's something that's really important and you just want to bring attention to it. Or if you're somebody like Trump who sort of incorporated it into his personality that if he gives a rally speech he might lay an S-bomb on you. He doesn't do F's but maybe a hell, maybe a damn, maybe a you know maybe an S. So if you use it judiciously it can be an accent that works.

I remember several years ago there was a best-selling book, I can't remember it but it had F in the title. It was something F this or I don't know I forget but it became a best-selling book. And then about a year later I was walking through a bookstore and there were all these books with the F word in the title because they had decided that maybe what sold that other book was that it had an F word in the title. No no that's not what sold that other book. No no it probably was a great book and it had also a you know attention-getting title. But if you take the it's a great book out of the equation you can't sell it just because you put an F word in the title. That would be the worst idea in the world. And I don't think the other books sold much. They did not become bestsellers.

But here if you're going to do something that you've got 22 senators signing up for you can't put this artificial swear word in there. Oh there it is. *The Subtle Art of Not Giving a F*. Yeah that thank you that was the original book. And then everybody said oh it's putting F in the title of my book that's what will work. No nope it was maybe it was just a good book.

But as soon as I saw that all of these senators were asked to swear and it didn't matter what the senator's personalities were or if it worked for them or it was compatible with their character or their moral or ethical framing of the world that's just amateur time. You know anybody who doesn't know how to use a curse word in communications or writing that's amateur. Somebody who could use one and get away with it and make it actually work like the title of that book that was an expert. That's a great writer.

So you could tell right away that it was amateur work. I don't know if Cory Booker wrote it. I'm guessing he didn't. Probably just had some young person write it. And then the mistake was to overuse the swear because why bother anyway.

Watching the Democrats pretend to understand social media is hilarious because it used to be that the Democrats sort of control the youth vote and now they're so anti-youth I mean with Pelosi and Schumer and God that they had to go to Cory Booker to get their young person and the best he could come up with was terrible. So it got spotted and mocked right away.

And Scott Jennings who you know is the Republican superstar who appears on CNN and embarrasses their panel of idiots every day. Here's how he summed it up. He goes voters we need more authenticity in our politicians. Democrats. And then he points out this totally artificial communication. So the Democrats need more authenticity and the closest they could come to it was making 22 people curse the same way. I don't know how you could get further from the mark. That was impressively bad.

Meanwhile The Hill had an article about how Democrats are looking for an outsider to run for president. I guess they decided that of their many many Democrat politicians they didn't have any who were worth a damn so they've got to look for like an outsider. Now remember I just told you the story about somebody put the F word in the title of a best-selling book so then all the dumb people said I've got it it's the F word in the title of the book so they copy the wrong thing. And here again they're copying the wrong thing.

Trump won as an outsider but not because he's an outsider. That's not why he won. Because everything he does makes more sense than his competitors. He won because he's incredibly good at communicating. He won because his policies are really really popular. He won because he's really really smart and he's brave beyond anything we've ever seen in a president. Fight fight fight.

So if you take all of those qualities of Trump let's call it his skill stack from his knowledge how to put on a show to knowing how to get loyalty to knowing how to make a deal. I mean his skill stack is a mile high. There are very few people who have assembled anything like the number of skills and knowledge sets that Trump has acquired over his life and he just keeps adding to it. I mean still at his current age he's adding skills like he's learning crypto. Trump could probably already talk better about crypto than most of the Democratic politicians.

So if you've got somebody who's a learning machine he has no sense of embarrassment he's brave beyond anything we've ever seen in that kind of an office can take incredible shame can fight through the lawfare the attempted assassinations. I mean come on this is a once in a thousand year person. So what did the Democrats take away from that? Here's what they take away from it. Huh it's because he's an outsider. We'll get ourselves an outsider. That's not even close to what's going on. You just have one person with this enormous set of skills that work together really well. That's why he wins. That's it. You can't just go get yourself one of those. You know you would already know exactly who it was if one of those people existed.

But they're throwing names like Mark Cuban and Stephen A. Smith and