he worst idea that any of us have ever seen.

Now, if I could soften it a little bit, I will give you an observation that I've made because I've been involved in designing logos and catchphrases and stuff for most of my career. A lot of licensed stuff needs to have some kind of catchy name. So over the Dilbert career, I've had to work with lots of people on various logos for licensed materials and stuff like that. And one of the things I learned is that there are no two people in the world who like the same logo or the same name. It's impossible. You can't find two people who will like the same logo or the same new name for a company. You just don't find it. You can get one person to like it, the person who suggests it, and then everybody else will be like, "No, that's not working." But here's an exercise that I recommend to all of you. Drive down the street and look at anybody's logo and anybody's phrase, you know, if they have some kind of marketing phrase