side of it as they're zipping up the body bag. That is visual persuasion. It's visual even without the visual because you fill in the visual in your mind. But the way he talks about everything is so relatable, so on the money, so you feel it. It's really amazing.

So what do the Democrats do when faced with the greatest political athlete of our time, having no policies and no leaders? Well, according to something called *The Atlantic* Daily, they've got an article that says that some Democrats believe their best bet might be to imitate prominent Republicans. And they give an example of Stephen Miller. So now if you want to know how lame Democrats are that first they were trying to, they said we need our own Trump. So people like Newsom are literally pretending to be Trump in a mocking way, but they're trying to make their own Trump. All right, we'll have Newsom. He'll be doing a lot of insults and he might come up with some nicknames but they don't really know what part of Trump is the active ingredient. So the things they're copying get some attention but they're not very effective.

So now they want to find their own Stephen Miller. They've already said they need their own Charlie Kirk and you know that they talk obsessively about getting their own Joe Rogan. Now you could not misunderstand the world any harder than that. These are extraordinary people. And if you haven't noticed, the extraordinary people are all being drawn to the same side. You don't get extraordinary people by acting the way the Democrats act. The extraordinary people either were born on the right or they said the left is freaking crazy. I'm going to go toward the common sense world where I can get something done. So no, you can't find your own Stephen Miller. Do you know how much personal hell somebody like Stephen Miller had to go through before he got to be Stephen Miller? It was almost nobody would sign up. So I don't know too much about Stephen Miller's personal life, but don't you assume that the level of personal risk and sacrifice he's put into this is way bigger than ordinary people put into anything. And that would be true of Charlie Kirk and it's probably true of Joe Rogan and certainly true of Trump. You don't just go find one. You don't hold auditions to find yourself your own Stephen Miller. Those only grow naturally. You don't build them.

And somehow the Democrats live in such an imaginary entertainment fictional world that they believe that they can build heroes when there's no example of anybody else ever doing it. Has anybody else ever built themselves a Joe Rogan? No. Do you know how much hard work Joe Rogan put into his career? I mean if you haven't looked into the number of things he's done and the skills he's picked up and the chances he took and that whole road, you don't just imitate that. See, you have to be born into that mindset that would make it possible for you to become a Joe Rogan.

But I should point out, if I haven't said this directly, the Newsom strategy of just mocking Trump and doing funny truth social mocks, well funny posts that use Trump style and then swearing a lot and showing up on all kinds of podcasts and having your own podcast and stuff. It's kind of working now. It's working in this narrow sense. It's working in the sense that he's getting all the attention. So he's and people are starting to assume that he's the likely primary winner to be the candidate. So it's working for him because it makes him look like he's fighting Trump the most. And he's getting the most attention and we know that attention is half of the battle. And apparently it's helping him raise money. And we know that money makes a difference.

But I should point out the following things. Number one, it's August. In August there's not really much news to compete with Newsom doing a funny Truth Social mock. I would also point out it's not the sort of thing you can do forever. They managed to hit on a really clever little vein which is mocking the posts and using that style. But how long would you be willing to be entertained by that? I feel like three is the most I can handle. I'm not even sure I'll read a third one. But the first two I read because they were kind of clever. They were well executed. Whoever is doing the strategy and writing those, I don't know if it's Newsom himself, but it's well done as what it is. It's well done. But do you think anybody's going to change their vote? If we've already accepted and even the Democrats have kind of grudgingly accepted that Trump is the best persuader and communicator of all time. So of all time, and if what you're doing is mocking him for the thing that is the best of all time, his communication skills. So if you were mocking him for something he was doing poorly, that could be a really good strategy. But if you're mocking somebody for a skill, in this case communication skill in which he is possibly the best in the world in all time, that doesn't really leave a mark. All it is is it's like a tribute band.

Let me say that again. Wait until you feel this. He's become a tribute band for a candidate who's not even running for office again. Think about how weak that is. He's the tribute band. Again, let me say it again. If Trump were a bad communicator and he were mocking his bad communication skills, that might be something that might leave a mark. But if the whole point of Trump's communication is even both sides admit, okay, it's the best anybody's ever been in the world in the history of the whole world. It's nobody's ever been close. If you're dealing with that as a thing you're mocking, I don't know how good your mocking would have to be, but all it does is draw attention to the fact that he's the best communicator we've ever seen. And then on top of that it turns you into the tribute band.

I'll give you a choice. You can go watch the Beatles give a concert in their prime if you could travel back in time, or you could go to Vegas and you could watch a tribute band play their songs. Which one would you pick? The tribute band or the Beatles. So that's sort of the comparison that Newsom was setting up. And then he adds the cursing. Of all the things that Trump does, his cursing is the least important but easiest to copy. So the appeal of the cursing is that it's easy to do and maybe a little bit of fun. It's not his most important variable. It's not what makes Trump Trump. If he never swore once, Trump would still be Trump. I mean you're talking about less than 1% of his technique which he does well. He's really good at cursing just the right amount. But they think that's the thing to copy.

Anyway, I think it would be hilarious if all the Republicans who are pundits played a hoax in which we pretend that the cursing is really working for us. So every time you go on a podcast and you get interviewed you say, you know, I have to admit that Newsom seemed like an empty suit to me and he didn't feel like he did a good job. But lately with all the cursing I'm getting a different feeling about him now. A man who could curse like that, well that's a leader. I mean I used to like it when Trump would curse but I believe Newsom is cursing even more. And I'm really drawn to that. So I've decided to reregister as a Democrat so I can vote for him in the primary. Yeah. I wasn't even motivated to vote until I heard him cursing and I was like, damn it, that man can curse.

And then try to make it look like the cursing was the active ingredient so that they never get close to understanding that they really need ideas and they need to learn how to do persuasion and then they would know what the active ingredient part is. Let me tell you where the active ingredient is