is happening today after we do a reframe from my book, *Reframe Your Brain*, which is changing lives all over the place. You can get it on Amazon, and only Amazon, as it turns out, probably.

All right. Here's one of my favorites. You could call it the shelf space reframe or you could give it another name. But the usual frame is that if you have some negative thoughts, you want to stop thinking about them, right? Some of you I've completely changed your life with this reframe. Some of you have heard it before. It just makes sense, right?

If you have negative thoughts, the obvious solution for negative thoughts is think fewer negative thoughts. But it turns out that your brain doesn't work that way. If you try to think fewer negative thoughts, you're probably going to think more of them, not less of them, because then you're obsessing on it.

So here's the other way to approach it. This is the reframe. Instead of trying to stop thinking about negative thoughts, you can't subtract negative thoughts, but you can crowd them out. That's what the shelf space is all about.

If I told you, hey, I'm going to make you think about your favorite thing all day, you're going to think about petting cats and eating delicious food and having great intimate relationships with people you love, and let's just say I got right into your business and just made you think about all those things. There are only so many hours in a day. If I make you use some of the hours to think about things you love, there'll be fewer hours left for negative stuff.

So don't try to unthink. You can't do it. Don't try to think less of a thing. You can't do it. Try to think more of things. You can do that. Think more of thin