Well, let's start with a few stories. One of the stories is a couple of tweets by Secretary Pompeo, Secretary of State Pompeo. And one of them says, "POTUS has made it clear that if Kim Jong-un denuclearizes, there is a brighter path for North Korea. We envision a strong, connected, secure, and prosperous North Korea that maintains its cultural heritage but is integrated into the community of nations."

Which is all nice talk, right? He's just saying, hey, we look forward to this all working out. It looks great. But it gets even better. So here's the tweet right after that, also by Secretary Pompeo. And listen to the tone and the persuasion in this next tweet: "The proposed summit offers a historic opening for POTUS and Chairman Kim to boldly lead us and the DPRK into a new era of peace and prosperity. Our countries face a pivotal moment in which it could be nothing short of tragic to let this opportunity go to waste."

Wow, that is so good. Let me tell you what I like about this. Number one, it elevates — well, I'm not going to say elevate. I'm going to say it treats the President of the United States and Chairman Kim as peers in this context. So look at the first sentence: "The proposed summit offers a historic opening for the president, you know, President Trump, and Chairman Kim." So it puts them in the same sentence: to boldly lead — this is both of them. They're both boldly leading their two countries into a new era of peace, prosperity, and security. So they're both leading. They're both doing something that's important for the world, for their countries. This is something that presents a potential win-win.

You notice that the language is no longer in "we're gonna get what we want even if you don't get what you want." Now it's all win-win. And then he does something else that I've noted the president does well. I wouldn't be surprised if President Trump is co-author of this or at least influenced the way it was put together. In this last sentence: "Our countries face a pivotal moment in which it could be nothing short of tragic to let this opportunity go to waste." So it's described as an opportunity, something we have in our hands, and it would be a tragedy to let it go to waste.

Oh my God, that's good. Because here's why this is good. If you say to somebody — I'm reading a tweet from Secretary Pompeo, two tweets from yesterday — and what's good about this is that sometimes it's powerful to say, hey, we have a good thing we could get. You know, if you work with us, we can go from where we are to something good. That would be okay persuasion. This is better than okay persuasion because humans are wired to care more about something they might lose than to care about something they might gain. Because something you have is automatically valuable to you, and you'll fight harder to keep it than you will fight to get a new thing that you've never had. We're just wired that way.

So the way Pompeo words it is that we already have a thing, which we do. This is real. He says it would be nothing short of tragic to let this opportunity go to waste. Oh my God, that's good. That is so good. This is exactly the right message because the point is we've never been in this good a situation before. We've never been this close. So that makes it something you have that you can lose.

Now, how easy would it have been to do this wrong? All right, wrong would be: we don't have anything yet. We've decided nothing yet. You know, don't be fooled that we're close. We could be walking away any minute now. This could all fall apart. Don't get your hopes up. That's the normal way, right? So the normal way is don't get your hopes up. We don't think anything's necessarily going to happen. You know, the future is unknowable. And that did make sense before we got close. But now we've got it in our hands. Kim has it in his hands. Greatness, right? I'm talking about, you know, Chairman Kim.

So listen to this. I told you before that President Trump's tone about North Korea is one that we as a public should adopt. This is one of those cases where whether you are for the president or against the president, he is the commander in chief. He is close to something that could be amazing, and he's clearly signaling with his own tweets, his own statements — this is President Trump. And now you see Secretary Pompeo picking up the tone and amplifying it. This is the tone that you, the public, should be taking. Get out of your "we win, they lose" mode. Get out of "they win, we lose" mode. Just lose it. Because that doesn't get you to the finish line.

The finish line looks like this, right? That doesn't mean we can get there, but that's what it looks like. It looks like talking about Kim Jong-un as Chairman Kim. So I'm going to take the lead on this. And I'd always wondered what's the best way to refer to him. So I would ask the rest of you to consider taking the lead of our president, taking the lead of the Secretary of State, and when you refer to Kim, even in tweets, call him Chairman Kim. Because at the moment we all have something to lose. We don't want to lose it. We're that close. All right, let's show some respect.

And I've said this. I made this point before. We've never been in a situation in the history of the world in which public opinion was so tied to the government's actions. And that's because social media is so powerful. It's because we have a president who's a populist. He's really tuned into the will of the people. You know, people get criticized for him watching CNN and Fox News — probably more Fox News than CNN — but for staying connected to the people so directly. You know, between the tweeting and the watching TV, I've always said those are exactly the way you stay in touch with popular thought. I think in the future that will be considered one of the smartest things the president did, which is stay connected in that way.

But the other part of that connection is that as the public moves, the president is influenced. Don't think of this as the president influences us, because it works both ways. We're doing stuff collectively. It influences him. He does stuff. It influences us. We're sort of like one big unit of leadership right now. And if you don't do your part, you're missing the situation. The situation is what you and I do now actually does matter. And I'm not sure that ever mattered before.

You know, Chairman Kim is watching you through his people, etc. Does Chairman Kim look at American public opinion to decide what kind of a deal he could or should get? You know, what kind of — how much can he trust a deal that we make? He's absolutely looking at American public opinion. He's looking at the way we talk. He's looking at the respect we show. So let's get on board. Clear leadership from President Trump and Secretary Pompeo.

And again, I'll say obviously the country is very divided. The country is very divided. You can't take — that's just a reality. But when it comes to this stuff, you know, a deal that could be historic for the country, don't think about it as good or bad for the president. Don't think about it as good or bad for anybody but the society.