or joining me on that. We've got interesting and fun stories. I always like waking up and reading interesting and fun stories. I remember a time when the news was usually bad news, but no more. Now the news is mostly entertaining news. Even the stuff that seems like it's really bad is. I know we have to stretch a little bit to make it seem bad.

Here's what is in the news. First of all, let me talk a little bit more about the president's new slogan for 2020, which unless it changes, it could change, but the idea is "Keep America Great" versus "Make America Great Again."

Now the problem with "Make America Great Again" is that it made people say, hey, what do you mean "again"? Do you want to take it back to segregationist times? Is that what you're talking about when it was great? Hey, you must be racist. So "Make America Great Again," while it was the single best political slogan of all time, it had a really serious weakness that people could say, hey, the past wasn't so good. Why do you want to do that?

"Keep America Great" fixes that problem because, you know what, people can't say, I don't want to go back to today. Yeah, you don't have to go back at all. If you like low unemployment for the African-American community, if you like women succeeding even better than men in college, for example, if you like all the stuff that we have right now, you might want to keep it.

Now I want to mention an important concept in persuasion, and this has been tested many times. Science is pretty clear on this point. Your human brain will put more importance on keeping things you already have compared to maybe getting something new that you don't have. So as much as we like to get new stuff, we like to get new money, we'd like to acquire things, we love all that stuff, but we don't love it as much, and it's not even close to how much we don't want to lose the things we already have.

Now this can be a little tricky because people said to me, well, Reagan beat Jimmy Carter and the country wasn't falling apart then. Why weren't people afraid of losing what we had under Carter? And the answer is that people didn't see what we had under Carter as a good thing to keep. The economy was weak. Patriotism was flagging a little bit, and no pun intended. And so generally speaking, when things are going poorly, you take on the risk. That's always the smart thing to do. When things are going poorly, you can inject some risk because the risk of doing nothing means you just keep going in the wrong direction. So it's actually riskier to do nothing if things are going in the wrong way.

So when Trump ran against Hillary Clinton, he made the case that things weren't going well, so you didn't have anything to lose. In fact, when he talked to the African-American community, he said basically, what the hell do you got to lose? Things aren't going that well. So that was a very, very strong argument for a change.

But once you've got your president in there and he's got some track record and the country is doing well, even if you think the reason is because Obama gave us a strong economy, whatever the reason is, things are going well. And now the stronger argument is, if it ain't broke, don't fix it. In fact, that statement, "if it ain't broke, don't fix it," it would be a real strong campaign slogan if it were not sort of a little tired saying, because the sense of it is things are going well. You don't make a change when things are going well. You don't change your horse when your horse is halfway across the stream and doing great.

All right, so I would say that the preside