Coffee With Scott Adams — Knowledge Archive October 12, 2026
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nt has once again correctly found exactly the right sweet spot for persuasion in his slogan. And I don't know how many times he has to do this before people get that it's not luck. This isn't luck. This is skill. This is the highest level of branding skill you've ever seen, bar none. I mean, there's nobody close. There's nobody in his category. And I think a lot of it is just sort of a natural tal…

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help people who need help. And number two, it would take the conversation about reparations off the table. And it would make the black community in this country the heroes.

Think about that. Think about the legacy of slavery evolving all the way through Jim Crow to a better situation to something that's a lot closer to equality in 2019. Don't stop there. Take it to the next level. Take the legacy of slavery all the way through to hero status. If the black community is the primary mover of this conversation and what it ends up with is helping white, black, brown, everybody in the lower strata, best win of all time. If that happens, you're going to say Sheila Jackson Lee is one of the best politicians on the planet, and she would be right.

So the small number of people who are pushing this are doing it with nuance that you don't quite appreciate. They have a better plan than it sounds. This is a really, really positive thing that's being presented as a stupid thing. Really. I mean, if it was just white people write checks to black people, it would be a stupid thing, but that's not going to happen.

All right, let's stop talking about that. This topic makes people really uncomfortable. You can see it in the comments. People are begging me to change the topic. All right, but we will.

Speaking of this stuff, Joe Biden is now, I think he's gone to zero chance of winning. Does anybody think Joe Biden has any chance of winning? I thought his odds were low, but I think it's going to zero. And the main thing that's changed this is CNN has turned on him. Man, did they turn on him.

So Biden, the human gaffe machine. This is the first sentence on a CNN article about it, right? So the first sentence of a CNN article about anybody tells you their editorial opinion. The rest of the article might have some facts that sort of soften it, but look for the first sentence. First sentence was this. I'm talking about Biden. His campaign started the day by defending his nostalgia for a more civil Washington when getting things done meant working with segregationists on occasion.

So Biden apparently praised his own ability to get things done in the past, saying that he could work with these two senators who he named who were famous for being big old racists. Now, did Biden do something wrong? Well, in terms of a gaffe, it was a gaffe. So yes, it was wrong in terms of he created a trap and then he fell into it. But did he say anything wrong that makes him a racist? No, because the whole point of it was he could work with anybody. And so he picked two people who were the best example of the worst people in the world. He said I could even work with those guys and be civil with them. Now maybe that's a bad idea. Maybe that doesn't play in 2019. So it was a gaffe. Probably put the final nail in his attempt.

So now you see CNN headlines on their page is all anti-Biden. It's anti-Biden and then interspersed with, gee, Elizabeth Warren's looking good. Bernie's falling. How about that Elizabeth Warren, huh? Elizabeth Warren looks good, huh? What about Elizabeth Warren? People are saying good things about her, huh? Elizabeth Warren's poll numbers seem to be improving, huh? It seems that Elizabeth Warren has lots of plans for things. People are starting to get excited about Elizabeth Warren. Oh, by the way, Joe Biden keeps making racist gaffes and we're gonna put a panel together to discuss whether Joe Biden is out of touch.

They're absolutely killing Joe Biden. CNN has turned on him like you've never seen. If you should look at their front page today, it's hilarious. Or as one of the pundits on CNN said in a little clip that it feeds the narrative. Now whose narrative was this? But it feeds the narrative that there by bears of another time or an except with the modern party. And as soon as they start talking about it, it becomes the news, right? So the more CNN asks a question, the more the question turns into a fact.

So I'm just asking the question. Is Biden out of step with 2019? Just a question. What do you think? Do you think Biden's out of step? How about you? Should we talk about how Biden might be out of step? I'm not saying he is, but let's talk about it. It's a question. And until they said talk about it, until it just becomes what everybody believes is true. You must be out of touch.

So it's clear that they're taking him out. Talking about Warren, here's another statement from a CNN that she has a plan for everything and people are craving substance. Are they? Are people craving substance? Have they ever met people? Yeah, if there's one thing I know about people, they're not craving substance. That's one thing they're not craving. They're craving a good show. They're craving revenge. They're craving money. They're craving sex and food. People crave a lot of stuff, but you know what people never ever crave? Political substance.

The fact that they would even say that was hilarious because nothing could be less true than that. This gets better. Oh, and let me make an overall statement about Biden that is everything you need to know. Whoever is the candidate for the Democrats becomes the de facto, we'll say, figurehead or logo or brand for CNN and MSNBC. So CNN and the other anti-Trump news, they start by just talking about these candidates. So at first it's just that, let's talk about Biden. We'll talk about these other candidates. Buttigieg had a good week. So the beginning is easy. You're just talking about him.

But there's some point, and I wish I had said this ahead of time because it was easy to predict, but now it's sort of too late, so it's not a prediction, it's just something for you to look at. Once it becomes clear that one of them might win or that somebody pulls out in the polls as Biden did, then instead of just talking about them, they're imagining their future in which they talk non-stop about how great Biden is. Let's say you're the executives and the on-air hosts of CNN. Do you want a year from now to be spending all your time talking about how awesome Joe Biden is? That's not a good accessory. In other words, it doesn't go good with you. It doesn't go well with your clothing. It doesn't fit your brand. It's boring TV.

Has somebody saying in the comments it's a really bad future. And I think that CNN and probably the rest of the anti-Trump media has now had to live with the imagined future of a Biden candidacy or worse, a Biden presidency. And they're saying he becomes our brand. You know who's good for the brand? Who was really good for CNN's brand? Who was really good for MSNBC's brand? Obama. Whether you love Obama or you dislike Obama, that's not the question right now. The fact is he was pretty cool. Still is pretty cool, right? You could hate him and all the political reasons you hate him and you think he's the devil incarnate, whatever, but he's still cool. He was a cool, interesting, overachieving, surprise, came from nowhere black guy. He was cool. He's still cool.

I'm not a big fan, by the way. I'm not a big Obama fan. But you can't separate from the fact, pretty cool guy, cool president. And so you're CNN and you say to yourself, do I want to associate with a cool black guy? You know, he's young. You just got a lot going on in the cool in this era. And the answer is heck yeah. Heck yeah, you want to associate with that because that's cool.

Now imagine they have to live with old man Biden as their essentially their mascot for four years. Oh my god, it's horrible. So it was predictable that they would have to make a change.

Here's the best part. I'm saving the best part. So one of Sanders' top advisers is Symone Sanders. You know her as one of the, I don't know how much she's on CNN lately because she's taken this role, but she was one of the more prominent pundits on CNN. And she was one who was always calling President Trump a racist.

So there are two just precious tweets from her this morning. She is responding to the fact that people are getting on Biden for saying that he could work with these segregationists. So Symone says in her tweets today, two tweets. First one: Joe Biden did not praise a segregationist. That is a disingenuous take. He basically said sometimes in Congress one has to work with terrible or downright racist folks to get things done. And then on one hand I'd say that you can't work with them, work around them.

Now Symone's take on this is a hundred percent correct. A hundred percent correct. Joe Biden is being misinterpreted. They are making something of nothing. And then she correctly says no, it's more of a statement about Joe Biden being able to work with anybody. The whole point is that there are terrible people. He's not agreeing with them. He's calling them terrible. T

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hat's the point. He could work with anybody even if they're terrible. So first part of her tweet, I agree completely. But you know what's funny about it is she's one of the biggest pushers of the fine people hoax. She got fine people hoaxed herself. This whole thing about Biden praising a segregationist never happened. It's fake news. She is the biggest pusher of the fake news about Charlottesvil…

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