Coffee With Scott Adams — Knowledge Archive October 9, 2026
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Back to episode — Episode 645 Scott Adams - Talking About Politics, AI, and Brain Hacking

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e been. Yeah there could have been multiple dimensions. There could have been multiple Big Bangs. And when I say multiple there could have been trillions upon trillions upon trillions like real multiple. It could have been a trillion to the power of a trillion. Remember there's no law that says time had to start. In all likelihood whatever is going on is perpetual. And where are we in the perpetua…

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t stay silent. Stay confident and silent. Because you want them to get in their mind the idea that you're not a talker and that whatever you planned might involve a weapon in your pocket. It might involve your, you know that you've got a friend who's standing behind them. I like to look at people and not give them any tip what I'm thinking. Just looking because it scares people. They need to see your reaction to know what they're dealing with. You know any reaction gives them information so I give them no information. People do not like having no information in a dangerous situation. I'm getting all the information I need because somebody's talking and acting and it's telling me a lot about who they are and what they can do. I'm giving them nothing back because I don't want them to know anything. And that's very disturbing to be in a dangerous situation and to have a variable that you don't know anything about. So just there's a little tip for you.

There's a book called The Power of Habit. I have it on my shelf. The Power of Habit is the full title. The Power of Habit. Read it. It teaches you how to develop habits that become your programming. If you do something over and over again it becomes part of your mental wiring. You can actually hack your brain into good habits simply through repetition. Yes Charles Duhigg is the author, correct.

Here's something that you're not gonna believe. I promise is true. You can change your preferences. Now some of you are going to say oh yeah I've already done that. So some of you will confirm it. And in some ways what you don't know is how easy it is. It's real easy. You can change a lot of your preferences. Maybe not all but I have actually experimented with this. I've done long-term experiments to see if I could make myself really like something that I didn't like and vice versa. I've programmed myself into liking things and then just for fun programmed myself out of it. It's amazingly easy. All right and the main trick is association. So for example I used to not like the TV show American Idol a million years ago but I watched it with my then wife and because I enjoyed the situation I started loving the show. So I had a preference against the show which turned into a great preference for the show simply by associating the show with something else I liked a lot. This works every time. Just associate the thing you don't like with something you do that's more powerful until the thing you like bleeds over into the thing you weren't so crazy about and they become paired. Very easy.

I give the example of when I go to the gym I always make sure that when I'm done I go and I get a delicious protein shake which is good for me anyway to have protein within 30 minutes of exercising. But I like it. I like sitting down after I've exercised. I like having my protein shake, checking my phone, just having some me time. Yeah it's some of my favorite time. Because of that I make the process of exercising which is not naturally fun more enjoyable because I've associated it. You should take all the things you want to manage in your preferences and change their associations until you associate what you want with good things you already like and that will push you in that direction. It doesn't happen in one day but it does happen in a few weeks. It's pretty fast. And if you do it for a year it's pretty locked in.

And triggers and association are related. The association is the trigger. So if you think about it you can change your preference.

All right somebody says their lit awesome indica. Well you should not smoke indica it's the morning at least where I am. You should be on the sativa my friend. The indica will make you sleepy all day.

Affirmations. Affirmations are the process of repeating in your mind some objective that you want. Now because I p

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refer systems over goals people get confused and they say wait repeating the thing you want in your mind and visualizing it isn't that like a goal without a system? To which I say no the system is the repeating it. Because the repeating it is what causes your brain to create filters that allow you to notice things and act upon things that maybe you wouldn't have noticed or acted upon. So using aff…

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