e now I'm outraged I want people to die. I mean like I have a real outrage. So for example when I'm outraged that China is sending us boatloads of fentanyl and killing tens of thousands of Americans, I'm not, that's not pretend outrage. When you hear me say that, when I say that I want Chinese citizens dead that's literal. I want them actually not breathing anymore. I want them executed for killing tens of thousands of Americans.

So when you see me outraged I try, maybe I failed at one point or another but I certainly try to make sure that I'm not going to pretend I'm outraged unless I want somebody dead or you know removed from office or something important. Otherwise if it's just because somebody got upset I'm not going to be more upset for them than they are for themselves. If you've offended whatever group or entity maybe you could be offended and maybe you have a good reason to but I'm not going to be more offended than you are on your behalf. You know third party offense isn't a thing.

So call it out. Call out the theater of outrage. It stops it immediately. It's a good trick.

All right let's take somebody else. Let's go to Stefan or Stephen. I can never tell but we'll find out. Stefan or Steven are you technologically connecting to me? It doesn't look like that's gonna happen. Okay oh there we are. Stephan. Stephan is it? Stephen even. I know I do. That's 'cause I have a friend named Stefan. All right anyway so can, do you have a question for me? Did I lose you? What bad connection. Oh boom let's try somebody else.

Somebody has, somebody has an account name to the Jacob wall bravery museum. I'm not gonna pick that one. Well that's pretty funny. I'm a super badass. I'm choosing people who have actual photos for their profile. Hello you sir can you hear me caller? You very well. Great. What's your name? Thank you Sergio. Okay have you, do you have a question for me?

Yes the Mr. Saab Maria and can you say that again and what oh the word drifter drifter or grifter. Yes yes yeah. Okay so you mentioned a few days ago that you noticed that it was being used like a weapon and you saw sensibly and you said I'm gonna deactivate the word right? And I saw that you started using it. Hidden there clever. You know if you had seen that if you had been working for Trump two years ago and you had seen Sheldon use a dark and right word what would you have done back then to deactivate or is that what you're going to do now?

Well the dark word is really hard to deactivate because it's a tough one to turn against your enemy. You notice that the fake news is something that the president has been using quite effectively to delegitimize his critics both in the press and otherwise. And fake news was originally used against Trump and Trump supporters. So it was originally used against him but since he has the more powerful voice he gets all the attention he's good at branding he just took the weapon out of their hand and said no you're fake news. And I'm gonna make that my thing about you. And he did. It was one of the greatest persuasion moves of all time. He's taking the phrase fake news, snatching the gun out of their hand, turning it around and using it effectively.

Now you couldn't really do that with dark because dark is designed to fit a specific candidate. Right? There's something about Trump that people were worried about in general and then they put a word to it. It wouldn't have worked as well and Hillary would need a different word that people already were primed to think about her. But grifter is such a, let's say such a fresh word and it's flexible enough that it kind of works on everybody which is part of its power. But part of what allows you to deactivate it is that it can be overused. You know in other words dark is something that people on Twitter are unlikely to call each other. It was a very specific word that kind of couldn't work for anybody but Trump at that time. Whereas grifter you can call everybody grifter. So by overusing it you can essentially dilute it until it's this homeopathic bunch of water that means nothing.

All right uh-huh. Thank you for the question.

Thank you.

All right I thought I was gonna get more critics here but I suppose that's okay if I don't. All right Lisa, that you could hear me. Lisa do you have a question for me?

I wanted to push back a little bit on something that you said the other day about Greta Thunberg. A criticism I hope. All right go ahead.

So there was a word that you had called her and people