investment in it as well. And that's where I do everything that I don't do in public. I do there. So there's a whole bunch of other content including micro lessons on success and being more effective as well as some content that's a little too edgy to be on Twitter or to be on YouTube. So Locals is not only working but it's working embarrassingly well. The number of people who were willing to pay a subscription to see extra content actually is humbling because way more demand than I could have imagined. And so far they seem happy. The retention is excellent. People are adding every week. So yeah, locals.com. You go there and can follow people like me, people like Greg Gutfeld. I think Don Jr.'s there. Bunch of other people are going over. And what you'll see there is stuff you can't see at other places.

Somebody says you need a coupon code. No you don't need a coupon code. The creators can create a coupon to give you a discount but you don't need that. You can just go there and sign up. And it's working great by the way. And the community over there is just people who want to be part of my community. So I have basically no trolls. Imagine a social media platform that because it's subscription it basically eliminates all of the trolls. Every bit of content and other people can post things as well. So I look at other people's content and it's exactly what I want to see. And it's because somebody who followed me kind of knows what I would like to see and knows what other people who follow me would like to see. And so it's this whole environment where I only see stuff that's interesting and I wanted to see it. It's the weirdest thing. And there are no trolls and people pay a subscription fee to be there.

Somebody says what is the $7 subscription fee for? It is for content that you won't see anywhere else. But on top of that — and I didn't see this coming exactly — there's a little bit of a Patreon element to it. Patreon allows you just to essentially donate to creators that you would like to incentivize to do more. And so I think a lot of people just join Locals because they're supporting my voice and then they also get some extra content. But if you like "Real News" my edgier comic that I only do on the web, some of those I will tweet. I'll put on to Twitter just so it acts as an advertisement for Locals. But most of the really naughty ones I just keep on Locals. If it's too edgy I just keep it there.

All right, that's all for now and I will talk to you — oh, just to give you one more example of what is on Locals. Yesterday I did a detailed tour of my office, you know, down to the real details which some people would find interesting but others would not. And I'll talk to you tomorrow.