to Antifa to the school kids who are learning critical race theory to QAnon." And you don't defend any of your decisions about why anybody's in that group or out. So you don't say, "Well, here's the reason that we're doing this group." You just take it as a given and you just offer the service. And you say, "Look, it's not even up to us to tell you you're brainwashed. If you feel you are, we can help you." So you have to come to us. But we're specializing in these groups because these are the groups who are most likely to need a little help.

That would completely change. And by the way, this would be an example of causing people to think past the sale. To think past the sale. If you're talking about how to deprogram somebody, you've already gotten them to accept that it needs to be done.

Speaking of programming, the new phrase is "get woke, go broke." Don't buy Coke. I added that last part. Get woke, go broke. Don't drink Coke.

So Rasmussen is following up on some of their reporting from yesterday or their polling. Thirty-three percent of Black adults say they are less likely to buy Coca-Cola because of the company's involvement in the Georgia election law controversy, as are 35 percent of white adults and 44 percent of other non-white adults. So Black adults and white adults almost exactly the same opinion. At least, you know, the 33 to 35 percent of them say they'll buy less Coca-Cola products because of Coke getting involved.

Now if these numbers are anywhere near close — and I'm sure that they are at least in terms of what people say they're doing, but whether that translates into actual actions is separate — but how would you imagine now the first wave of corporate CEOs who got involved in the Georgia stuff, they didn't know exactly how that was going to go. Maybe they thought it would be a plus because it would make them look good as a company. But now they know it's not.

What happens to the next CEO who thinks they should get involved? Well, the next CEO doesn't have the luxury of not knowing it won't work because Coca-Cola just proved it doesn't work for profits. I mean it might work for whatever their social objective is, but it's not going to work for the stockholders. And ultimately that's their primary goal, is to make stockholders happy, even if they say it's not.

So what happens to the world now that there's an official national polling company that says effectively through the data it says that getting a little too woke is a disaster for your company? What happens to the next one? They can't claim they didn't know. Here it is. I mean you could Google it. You can check it. So any CEO who makes this mistake in the future probably needs to get fired because now you know what the outcome is. Before you didn't.

So the CEO of Coke, you could agree with him or disagree with him, but you'd have to agree that he couldn't have known how this would turn out. Couldn't have known. But the