time, if you look at it over its entire significance, can be something that starts as insignificant and becomes significant over time because the passage of time creates the significance."

So that, ladies and gentlemen, I just saw a meme that made me laugh and hate myself at the same time. Have you ever laughed at a meme and said, "I hate myself for laughing at that. I'm not a good person." But okay, that just happened.

And I think it's important that Kamala Harris has reminded us of the significance of the passage of time. Do you know why time is significant? That's right. Because if we didn't have the significance of time, everything would happen at the same moment. That's no fun. Everything's just going to happen at the same time.

Now I think Kamala Harris is on to something about the significance of the passage of time. We overlook that. As Mike Cernovich was recently commenting in a different scenario, I think, or maybe it was this scenario, I forget, that when you see all the mistakes go in one direction, you should start asking some questions.

Is there another example in the news of all the mistakes seeming to go in one direction? Well, Dr. Nicole Saphier tweets that this week the CDC removed a total of 30,000 COVID deaths from the dashboard for young people. It reduced the total pediatric deaths by 24%. They said it was a coding error. Just a little bit of a coding error that changed the numbers by 25%. That's right. A little bit of a coding error that changed, some would argue, the most important number by 24%. That's a pretty big change.

And as Cernovich would remind you, and I will echo that, you have to watch for problems that all seem to be in the same direction. You know what I mean? I just keep an eye on this one. See if there's this slow trickle of information that says COVID wasn't nearly as bad as we thought. Do you think that's going to happen? Now a 25% change probably wouldn't have changed any policies, but you don't have to get much bigger than 25 before it looks like it might have. You know, if you said the pandemic was really 25% fewer deaths than we thought, I don't think it would change anything, would it? 25%, 50% maybe. But I don't know about 25%. It affects trust, yes, that's true. But I don't know how you could have less trust in something you don't trust at all.

Well, I was reading up on TikTok in an Axios story. Did you know that 63% of American kids have TikTok? Did you know that? Did you know that if you write the words TikTok on the Locals platform, the spell checker will correctly put the brand name there, T-I-K-T-O-K with no space? Did you know that if you try to write that same thing in the title to its competitor here on YouTube that it won't correct it to the correct spelling? Yeah, you have to work at it. You know it's gonna like, "Did you mean tick flock?" No, no, TikTok. "Did you mean flick block?" No, no, TikTok. Now it might have been my bad typing, but I believe that YouTube didn't want me to say TikTok. That's all I'm saying.

So here's what we've learned about their algorithm. And I want to put this in a persuasion frame. Have I taught you way too many times? Yeah, ducking TikTok. Have I taught you way too many times that pacing and leading is good and basic persuasion? The pacing part is where you agree or match the person you're trying to persuade. So if they wear a blue shirt, you wear a blue shirt. If they talk loud, you talk loud. If they use, let's say, a lot of war analogies like jumping on the hand grenade and taking that hill, well, you use war analogies.

So basically the more you can match somebody you want to persuade by pacing them, the more influential you'll be when you try to lead them. Leading meaning instead of following them, you do your own thing and try to get them to follow you. So first you match them, and