me retweet it if I hadn't already liked the content. Yeah I was going to retweet it anyway but that would have been a little extra kicker.

So you can see all the techniques of persuasion in it. You can see all the writing technique which is you know just the top level commercial quality you could ever see. Marketing 100. And it's just a strong package. So you should read it for that reason.

I'll give you just a preview. He starts with three theories about why Stephen King could be tweeting so differently than the quality of work suggests. One would be substance abuse. That's in the public domain. We know that he was a long-term substance abuser, Stephen King was. We know he had a serious accident that presumably caused some head trauma. Does that make you the same when you're done? We don't know but it's certainly an open question.

And but the more interesting part which he develops is the fiction writers have overactive imaginations. And if you write fiction and in the first chapter, I think this is the example that Joshua uses, if there's a rifle hanging over the fireplace in the first chapter it's going to be important later on because that's how fiction is written. But in the real world you see all of these things that don't mean anything and they never will mean anything. They're just coincidences.

And all the coincidences could be interpreted by a fiction writer who has wired their brain to think everything matters. It's just an automatic thing. If you're in that mode everything matters. Every piece of evidence you know