Back to episode — Episode 1824 Scott Adams - Trump Remains The Most Relevant Political Figure, J6 Hearings Backfired
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el of energy. So I got that right. All right so number one I caught the energy and the relevance correctly. Next I did a list. Lists tend to be a little bit more viral because they're really easy to consume. People don't like paragraphs. And then they can also pick out one of the elements and say oh I like that one and I'll use this. If you can give people something they can use themselves it bec…
← Previous segment →that each of the points is easy. You know it's just a simple declarative sentence and that's all basically. I took away any reason not to retweet it. I gave you lots of reasons to retweet it. I connected it to something that's in the headlines. And I have a provocative point. Being provocative is important. And it's also useful if it looks like it puts you in danger.
The best thing you can do to make something viral, and I'm not sure I can recommend it, I'm telling you what works, I'm not recommending it because I would never recommend you get yourself in trouble. But if your tweet looks like somebody is going to have a bad day because of it or somebody might get in trouble or somebody's in danger, danger really makes things viral. And the danger in this case is to me. You can feel my danger in this tweet can you not? Because look what happened to my career just saying good things about Trump. And here I'm not even really, I mean Trump is barely the subject of this because it's really more about January 6 making gigantic persuasion mistakes. He just happens to be the topic. But every time I associate myself with Trump I put myself in danger. Do you feel that? By the way does that, you probably feel it for yourself but if you're a public figure and you say anything that's pro-Trump even indirectly, this is pretty indirect right, you feel my danger.
When people project danger and it's real, you know they have to believe it's real I guess, but if it's real that makes you, it's a little higher energy situation. And energy is what makes you retweet stuff.
All right I think you have most of the points. And I think that putting these five things together creates a full narrative which I think makes it strong as well. If I had made only one of these five points in a tweet you might have said to yourself oh that's one good point. There's one good point. I agree with. Might not retweet it. But if I put five points in the same tweet you say to yourself that's a whole narrative. That's like a whole zeitgeist explained in five points.
So that ladies and gentlemen is what makes a tweet viral. You're welcome.
All right. How many people do you think believe that the U.S. economy is in a recession? And what percentage of the country would you think thinks we're not in a recession? Just take a guess. You don't have to be a professional pollster. Just take a guess. How many people, what percentage? How did you do that? What, how are you all guessing correctly? How are you doing this? You're not professional pollsters. How are you doing it?
Yes according to Rasmussen 62 percent of likely U.S. voters believe the U.S. economy is in a recession but 23 percent think it's not. And you're guessing 25. That rounds up. How did you do that? I think Rasmussen may be replaced by your tweets because do we need Rasmussen to do this anymore? You already knew the answer before they even did the poll. How did you do that?
Oh we know how. 25 percent of the public will get every question wrong. Now that's not every time. You know I say it as an absolute because it's more provocative that way. It's not absolute. But the number of times you see it, try to unsee it. Right? Try to unsee the 25 for the rest of your life. Sorry I just changed your brain for the rest of your life. You will never not be able to see that.
Here's another theme I keep telling you is predictive. It's a sub-theme of follow the money. Remember follow the money is your best guide to what is true even when it doesn't make sense why it would be. It work
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s. And the corollary to that is that the insurance industry is the only one who's going to tell you the truth. Which is weird because there are not many entities that I trust less than insurance companies. But there's one thing I do trust. They like to make money. They do. They like to make money. And so they are really, really serious about getting the risks and data correct. And they have someth…
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