Coffee With Scott Adams — Knowledge Archive October 9, 2026
Scott Adams Philosophy Archive
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nion is going right. In my opinion, and this will be really controversial, racial harmony is actually improving. What do you think of that? In my opinion, racial harmony is improving. And I'll tell you why. Because we're wising up to why it happened in the first place. We're wising up that it was the media that was causing it, right? And I think people are wising up. People, everybody wants every…

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person who's the wrong person to say stay in your lane. He's the most wrong person out of all seven billion of us that you should advise not to leave his lane. Leaving his lane is what he does best. It's what he does best better than anybody's ever done it, probably more consistently.

So everything about that take was bad. What did Musk, and Ruffalo's comment was because Elon was responding to AOC. That AOC had made some claims about Musk messing with her Twitter feed, which didn't happen of course. And then Musk replies, hot take: not everything AOC says is 100 percent accurate. I love the understatement. Hot take: not everything AOC says is 100 percent accurate.

All right, here's the most exciting part or dangerous part or something. Musk is continuing to design Twitter or redesign it in public. This is great. You're getting a total business education and watching him do this in public. You see it all. So here's a tweet today. He was talking about how he wants Twitter to be able to monetize all creator content. All creator content. So Twitter would monetize much the way YouTube would, I imagine. That any content, you know, you could share the revenue with Twitter. So I think that's where he's heading. And that includes video. Now Twitter has some video limitations, you know, resource limitations. But apparently according to Musk we can do, he says we, Twitter can do 42 minute chunks at 1080 resolution now if you're in the blue program within Twitter. So you could break that up into longer videos. The 42 minute limit could be fixed by next month. And so he's telling you that they're removing the 42 minute limit within a month, which is super fast for something of that magnitude.

And then he finishes with this question. He says to the public, how does YouTube monetization work and what could Twitter do better? Talk about the transparency. The transparency there is insane. So he's telling you that he doesn't have a sufficient user level understanding of what YouTube does for creators, which is quite an admission in public, especially for somebody who's running this company. And that he's asking for your input. And it's legitimate. He's actually asking for your input. It's real. Like it's not for appearance. Your actual input will determine at least it could what Twitter becomes. And Twitter could be one of the most important parts of society. And you get to be part of it.

So look at all the things you're learning. Number one, did he prove that you don't need a marketing department all the time? Yes, he did. Yes, he did. So that's like a whole lesson in itself. You just replace the marketing department. He's also showing you the new CEO move I talk about all the time, which is immediately establishing what you're about on day one. Because that first impression becomes really sticky. That's who you are forever. You did that perfectly. And now you're seeing him collecting input from the customers in a very direct way. And he's doing two things here. You might see one, but he's doing two. The first thing he's doing is making sure he gets input. So he's got input. And the second thing he's doi

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ng is making you feel buy-in. How much do you feel like you're legitimately part of the process? Or better, people that you trust on Twitter, you see them making suggestions, right? And they're smart people in many cases. When you see smart people on Twitter making smart suggestions to Musk, even though it's not your suggestion, you feel like you're part of the process, right? Because you could ha…

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