ng is making you feel buy-in. How much do you feel like you're legitimately part of the process? Or better, people that you trust on Twitter, you see them making suggestions, right? And they're smart people in many cases. When you see smart people on Twitter making smart suggestions to Musk, even though it's not your suggestion, you feel like you're part of the process, right? Because you could have made that suggestion.

So bringing the knowing that he has this huge public relations problem because half of the world is going to hate him no matter what he does. Now the news is reporting he's meeting with the NAACP and the ADL. And that apparently they like him. Imagine that. That's the news. He managed the news. The news is telling you that the groups that would be most concerned got a good result, good response from him. He's doing everything right. So you're learning publicity, marketing. You're learning how to take user requirements. You're learning how to get buy-in. You're learning how to communicate. You're learning how to tweet. You're learning social media as it relates to a company. You're seeing his business model being created in real time. So he's struggling between subscription and advertiser and what balance and what features. Oh my God. Oh my God, is this useful? You don't realize how much smarter we're all getting just by getting to see the transparency of this process. So the brilliance that is coming out of all of this is just stunning.

Cernovich, Mike Cernovich, had an interesting note on that tweet. He said that it's not being treated as newsworthy that Twitter had entire teams that coordinated messaging with the UN. Says it all. And he goes on and it says how is that not a big deal? He speculates he goes exactly. New York Times, Washington Post probably has the same internal teams doing propaganda. So sort of which is speculating that the major media might not be hitting this story hard because they might also have deep connections at Twitter which was managing the news, if you will. And I don't know if that's true. It's reasonable speculation. But I'm more interested in the fact of why we decide some things are news and some are not.

Have I told you before that the New York Times and Washington Post and really not much else, a few others, they make news. And by make news I mean they look into all the things that are happening and then they tell you what things are important. But is it because they are important? That's what I used to think. I used to think that if it's on the news it's because it's important and everybody no