Coffee With Scott Adams — Knowledge Archive May 24, 2026
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cused of doing, is this the one that people care the least about? Have you ever met even one person who said, oh, I thought he'd be a good president but once I found out he used campaign money for campaign purposes to make the Stormy Daniels thing go away, I don't know if I could support somebody who used campaign funds to benefit his campaign. I don't. I can't support that. Is there even one pers…

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that's likely to run out. Now I don't think my publisher knows that yet, but I'm almost positive this will be the biggest book I've ever written and I think the biggest book in the world, not counting religious books. That's what I think. That's based on just looking at it myself and I look at it. I think everybody's gonna buy this.

Because one of the things I've done is I've dealt with the attention span problem by reducing everything to one sentence. You could kind of skim the argument and see the one sentence and know if the reframe was going to work for you or not. So I think it's got everything. It's got stuff that would change everybody's life a lot.

No, Dean is asking if I'm being humble. I know how to judge my own work, meaning that I've produced things I knew wouldn't be good and wouldn't sell and I knew it immediately. But my biggest book, which was *The Dilbert Principle*, so that's the one that sold the most, I also told my publisher when my publisher said it might go gold, which is selling 100,000 copies, which is great. If you sell a hundred thousand copies of a book you're definitely going to get another book deal. I mean, publisher loves that. That's solidly successful.

And when my publisher told me that, I said, gold, huh, 100,000. I said, I think this is going to sell a million. Very few books sell a million. Very few. I mean well under one percent of new books sell over a million. And I remember the look on his face. It was like, well, you know, it's very unusual. He explained to me that anything sells a million and a hundred thousand is really, really strong. So if you could sell that, which hasn't happened, but if you did that would be really strong. And I said to him, I think it's going to be a million. Last I checked it was 1.5. 1.5 million.

So this is the only time I've had that same feeling, but this feeling's stronger. A lot stronger. Like a lot. Now this will be a good test to my intuition because I actually think it'll be the best-selling book at least the country, not in the world but in the United States. I think it will be the best-selling book of all time. Now you haven't seen it so there's no way you can judge that claim. But you wouldn't believe the feedback I'm getting, you know, just from some of the reframes. The number of people who have changed their life with one reframe already without even the book existing yet is a lot. It's a lot. And it's going to surprise you.

Lance says it sounds boring. Sounds boring. Well, maybe it's not for you, Lance. Have I seen Dad's book? No. So this is a funny thing that happened to me yesterday. Maybe I'll save this one for Locals. All right, I'll just say the story for Locals. This is not for you, sorry YouTube. I'm gonna go talk to Locals privately. And thanks for joining. I think this was the best livestream you've ever seen in your whole life. Bye for now.