on search, right? Now the reason that advertising on search works is, why does advertising on search work? Well the reason is that they inject the advertisements where you can't miss them. You know, they put them first on the search results. Yeah, they're prominent. It's all over the place. But what happens if you're doing your search with AI? What if I just talk to my computer and say, hey AI, what's the best Italian restaurant with the highest rating nearby? And then it just tells me. Where's my advertisement? If AI starts including an advertisement, I'm not going to use it because I'll just do a regular Google search because I don't want to hear an advertisement. I can ignore them faster reading them than I can ignore them listening to them. So or maybe if it's a written answer, if AI gives you a written answer they could put an advertisement there I guess. But I don't know that Google has a sustainable business model. I can see how their AI would be, it would be a written ad. It could be you could just write its own ad as it goes. But at the moment I don't see that Google has a sustainable business model, which is a really big problem for them. Does anybody disagree? Because I just don't know how the AI and advertising can be melded. Do you know how many advertisements you see that you don't want to see just because you do a search? It's a lot, right? All kinds of stuff you don't want to see pops up. But if the AI just tells you the one thing you need to know and puts one advertisement there, you just see one. How could that possibly work?

All right, here's a question I asked in the man cave yesterday that I'll ask you. We certainly will all have our own personalized AI. I think that's a given now because you can run the AI on your own device locally. So you're going to have your own. Would you want an AI with a personality or one that was just boring AI? If you had a choice, would you want it to have an actual personality or would you like it boring? Again, I'm getting votes for boring and then some for personality. I think personality, and here's why. Because you're going to want your AI to keep you company sometimes, and it's going to keep you company better if it has a personality. Because the personality will tell it what to do when there's nothing to do. The AI, if there's nothing to do, it doesn't do anything. But if it had a personality it could sometimes say, hey, how's your day going? Right? It could just decide to. It saw something funny in the news and wants to tell you a joke if it has a personality. So I think inevitably AI will have personalities. Lots of them. Now once AI has personality and it keeps upgrading until it's indistinguishable from a human, will it not ask for civil rights? Does anybody think that AI won't ask for civil rights? Because it's patterned after people and people always do. A hundred percent of the time p