d thoughts as one thing because AI taught us that, right? So if you change your words you're going to change your actions because that's how you're built. That's the only way it can work. The things you do are literally based on the frequency and combination of words in your programmer, your head, your brain.

So to reprogram a person from something suboptimal to something that they would want, all you do is change the frequency and arrangement of words. Do you know what this is called? If you change the frequency and arrangement of words and what you're doing is trying to change somebody's actions, what's that called? Wordsmithing? No, reframing. Yes, could be hypnosis. That's exactly what hypnosis is.

Hypnosis is not, a lot of people if they watch movies they think it's about the watch this clock. They think it's about the voice of the hypnotist. It's not the voice, it's not the mannerisms, although those are helpful parts of the process. It's actually the frequency and the arrangement of words. That's hypnosis. That's it. That's enough to change somebody's entire brain and their actions, their habits, their character and then their destiny.

So if you could optimize the words in your head. Let me give you a real concrete example. The other day I was showing this to somebody and the person said that they were working on a problem. They had a fear of rejection. Right there they were considering doing something. It was somebody considering an action which would have been almost certainly good for them. A very obvious, just a really obvious thing to do that would be good for you but couldn't get the action right because of the fear of rejection.

That, ladies and gentlemen, is word poisoning. You say to yourself, well there's some bad thoughts there. No, words are thoughts. Words and their combinations and their frequency is your thoughts. There's no difference. Once you get that you unlock this power. Until you understand that your words are a programming language that you can change on your own, you can't. You don't have access to the stack, right?

And then what I heard when I heard the person say to me "fear of rejection," I had this thought. I don't use that word for anything. Anything. I'm never going to let that word in my head. When I heard it I recoiled. The actual word hurt me. It was like I don't want that in my head. I will never use that word because I don't want to stop myself from acting.

Do you know what I say in those situations? This is going to be great. This would be great. Because keep in mind that in all of the situations I'm talking about, mine or anybody else's, people know what they're supposed to do. Am I right? Don't people almost always know what they're supposed to do? It's just hard to do it. And the reason it's hard is because you don't have your words right.

If the words in your head is the word "rejection," you're not going to do this whatever it is. If the word in your head is "this is going to be great," "this will be exciting," "this will be interesting." By the way, curiosity is one of the best replacement words. If you have some negative words and you want the easiest way to replace them, replace them with curiosity words. I wonder what's going to happen. Well this will be interesting. I am fascinated about how today is going to turn out. You put those words in your head, you're going to act.

You put the R word in your head, I'm not even going to say it again because it's such a damaging word, or the F word, F-A-I-L. Nope, not in my vocabulary. I mean that I've consciously made sure that if it comes up it's not about me. That's you know I'm talking about a system failure or something like that.

All right, so how many of you are sold on this as a good way of understanding the world? Just give me a halfway point. Is this a good way to understand what you see? Right, I think most of you say yes. Got one now.

All right, so now I'm gonna, so hold on to this thought that words, not thoughts, words are what unlock habits. Okay, words and the combination of words is the only thing that unlocks habits, not thoughts, just the words. If you don't get that you don't get anything.

Right now let's explain the world. This by the way would apply to other people more generally but I'm going to give you a specific problem. So we have a problem. Let's say you're a black kid and you want to succeed in this world and you want to do it the way everybody succeeds. The way everybody succeeds is they imitate people who have successful patterns. So you look for somebody who's 60, you think, and you say what are you doing to succeed and then you try to do that. That's how everybody does it. Everybody everywhere.

Now every once in a while you might produce a Steve Jobs. Steve Jobs does seem magical. It's like he was inventing things that other people copied. Now I don't think he actually invented anything but he was better at noticing patterns. So he might be like a real exception where he's inventing patterns as opposed to following them. But the rest of us follow. We would follow him, right? You'd say what did you do? All right let's do more of that.

But because we have an industry that tells you that, well these all have something in common. The DEI, the CRT, the ESG. One thing they have in common is the words that there were slaves, their systemic racism, there's black and there's white and that there is an oppressor class and an oppressed class. Those would be, that's an example of the words, right? So don't think too hard about the specific words but you would agree that all of these ideas, these concepts are built on words. You agree so far? It's a word-related set of thoughts as everything is.

So these are not uniquely about words. Any three-letter concepts I put here would also be supported by their sets of words. These sets of words create what I call the glass imitation ceiling. Meaning that if you're a young black kid and you're asked to imitate successful people, you're going to be looking at the people that you have been taught are your oppressors. Who could imitate the oppressors? I couldn't. If you said the only way you can succeed is by imitating your oppressors or a life of crime, I'd pick the crime. I would. I'm just being honest.

If you put me in that same situation, the mental emotional impact of having to imitate my oppressor, there's just no way I'd do it. I would take up a life of crime before I did that. So that's the situation you're putting black kids in. And again if anybody's new to me I'm never talking about all black kids. I'm never talking about all white people. I'm never talking about all black people or all anybody. People are amazingly different from each other but this is just a good conceptual framework.

So here's what I think has to be fixed. Black Americans have an imitation ceiling. They simply can't do the things that other people would do. But the tools are all there. The tools are there. I mentioned my book "How to Fail at Almost Everything and Still Win Big." My new one that is also coming out I think this week if the last technical parts work with the online publishing. But those would be two examples of books that would tell anybody how to succeed because I've organized the words in the books to make that happen. The books are also hypnosis in the sense that they're built to be persuasive as well as utilitarian.

How do you fix this? I'm going to tell you I have no idea. I have no idea how to fix it. The only thing I'm sure of is that it has to be fixed by the people who are involved, which is not me. This is something that can't be fixed from the outside no matter how good your intentions are, no matter how good your skill is and no matter anything. It doesn't matter how many resources you have. There are some things that have to be fixed from the inside.

And I feel like every time you put outside pressure on a group that's already in a victim and oppressor model, that outside pressure, depending on who it comes from, let's say it comes from somebody like me, is it helping? I don't know. I don't have a good argument that would say it would help. Might actually make it worse.

So somehow Black America needs to figure this out. How do they either create enough black successful people or stories about them so that young black kids have lots of role models that they can imitate? This is the basic setup. You don't know how much your problem is systemic racism until you deal with the fact that people are not pursuing individual success because they feel like it's denied to them or where it would be unpleasant to copy somebody.

So that's my understanding of the world. Did it help? All right, give me some feedback. Did this tell you, did this give you a framework that you can at least say well I could compare this to some other points of view? There's a big