insurrection. To me this looks like an insurrection. Looks like election interference. Yeah. And I would suggest that no matter what happens just claim that you don't remember. That seems to work.

Now the big question about the court case is who decides when an insurrection has occurred? Who gets to decide an insurrection occurred? Because there's no ruling that an insurrection occurred which is why it's smart that the Republican members are leading some members of the House to do a resolution saying it wasn't an insurrection. And I think that's good because if you have no court ruling that says it is one but you have members of Congress doing a resolution that says it's not one, that's a pretty strong frame.

All right ladies and gentlemen I told you I was going to talk about Israel's persuasion. Apparently they have a new slogan over there: total victory. So total victory is, and they're putting it on hats and apparently the hats are just being really popular. And Prime Minister Netanyahu is using it and uses it a lot. So he's repeating it every time he goes. Now what do you think of that as a persuasive slogan or branding of their efforts in Gaza? Do you think that's strong or weak? Total victory sounds sort of ordinary, right? When you first hear it it's like well everybody says that, right? Doesn't everybody want to win total victory? But it's more than that. It's more than that. And here's why. The biggest challenge that Netanyahu has is everybody who's not Israel saying hey, hey why don't you negotiate a little bit? Why don't you do a little ceasefire? You know maybe trade some prisoners, stuff like that. And there's a lot to say no to if you're Netanyahu and you want to really, really completely defeat Hamas which is what he wants to do. You don't want to be arguing every little point. You want to just say no, total victory. Because you know what, we all know what that looks like.

Let me give you a test. Do you think that it will end with Hamas back in power in some limited way? No that would not be total victory. Do you think it'll end with some armed Hamas people still in the tunnels who could then emerge and maybe reform their movement? No. As long as there's even one of them left in a tunnel they don't have total victory. So the beauty of the frame is that it's so clarifying. You know what does it look like? Does it look like Hamas wins anything? Do they get anything after this? No. No. The answer is nothing. Total victory. Total victory. What about would Hamas control the education system? Or let's say people who changed their name from Hamas and said oh I'm not Hamas anymore now I'm just something else but I'll be in charge of your school system and we'll train the kids to have the same attitude we had. Nope that would not be total victory. That would look like losing to me.

So I think total victory has not only some callbacks to Winston Churchill so it might remind you of that. That would be a good comparison. But I think it clarifies that they're not going to talk about the details. Israel is going to have total victory as they define it. And if you have any questions whatsoever if it's a gray area, no they want that too. There's no gray area. If it's not total victory you know exactly what that looks like and you know what total victory looks like. So you could argue you know should they go for it or not but in terms of persuasion the framing is perfect. So that's exactly what I would have done in that situation.

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