Coffee With Scott Adams — Knowledge Archive May 24, 2026
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MainContent Persuasion

Back to episode — Episode 2698 CWSA 12/23/24

Context —

t was true and we have eyewitnesses and if you fly past the moon you can look down and see the lunar module still there. How could that be fake? To which I say how could there be an uncontacted tribe in Brazil that doesn't know the iPhone exists? Your common sense about what's possible is terrible. It's terrible. You really have to learn the hard way that everything's fake. And once you learn that…

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. You've seen me interview my friend and expert on memory and cognitive stuff, Carmen Simon, Dr. Carmen Simon, and she teaches that it's the things that are out of context, the things that are surprising that stand out. It's like the blemish on the tablecloth, that's what you remember. So the fact that he's not supposed to talk this way in the office of the presidency or near it is what makes you remember it. You'll remember that forever. You remember that sentence maybe for the rest of your life. Seriously, 20 years from now if you're still alive and somebody said to you what did Trump think about wokeness, do you think you'll remember and just say oh he said literally "woke is broke." Probably not all of us but some of us are going to remember the exact sentence 20 years from now. You can't beat that.

I don't think the country quite yet understands how good he is. Just don't think they quite get it. I mean they know he's good because they can see that he made it back to the presidency against all odds. I mean that's good. That's really good. But still they don't see the full depth of it.

He also said, let's see, he was speaking at Amfest in Arizona. Amfest. But I don't know what the TPUSA part is. I saw that in the background. Did he do more than one speech? Was it two different places? I'm a little confused on the event. And he said also, and for all of you standing before you and for all of us standing before you today, I can proudly proclaim that the golden age of America is upon us. Perfect. You can't be all negative. You can't go into office and say everything's broken but I'll try to fix it. It's such a downer. You got to give us you're heading into something great. And this is perfect. The golden age. So he's the branding expert. Perfect branding. Woke is broke entering the golden age.

And he said also that quote we're going to pledge to bring a common sense revolution. A common sense revolution. I've told you before that if you were trying to find a way to understand how famous lifetime Democrats could be so eager to work with Trump on specific things such as reducing cost to government, we all like that, making our food more healthy, yes, making our big pharma prove to us a little bit more rigorously that their stuff is safe, yes, yes please. So common sense is the glue that allows Trump to collect his little pirate ship of people you wouldn't expect to be on his team. So common sense, it's just perfect. And it works because you won't find probably anything that Trump supports policy-wise that doesn't fit common sense. And he can explain why it's good and why the old way is bad. Common sense.

I also saw Trump's new spokesperson on CNN I think saying that there was already a Caroline Leavitt and she said there was a Trump effect. And she gave some examples of some things around the world where people are already preparing for Trump by doing things that Trump wouldn't mind or that he'd like them to do. So that's called the Trump effect. Don't you love Trump effect as a branded term? Because you can find it all over. So there's lots of things you can say there it is, the Trump effect again. Because we used to be talking about TDS and maybe that's where that Sean Penn statement came from several years ago when TDS really described everything. Everything you saw could be described with TDS. Now it's more like the Trump effect and common sense bringing people together.

Fetterman again, once again Fetterman said very positive things about Trump. He doesn't, you know he's not on board, he's never going to become a Republican he says, but he just has to admit that a lot of Pennsylvanians like Trump and they like the things he proposed and they're quite happy with their choice. And he wants you to know that that's okay. So we like that. Thank you, thank you Fetterman.

And then of course one of my newer favorites is to make America healthy again. Now when I first saw that

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, make America healthy again, my first instinct was oh that's, you're perverting make America great again. You know just leave that alone. It did so well. You know don't try to like play off it. You know just let that be its own thing. It's just such an iconic thing. But I changed my vote. I changed my vote. MAHA is working. It's a good brand for a way to conceptualize that there's a common sense…

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