simultaneous sip, and it happens now.

Go.

I am now hydrated enough to get through the entire show, so let's get going.

So I've got a friend who on almost every other contact tries to tell me that he's figured out something that Elon Musk is doing that's dumb. And I say, you know, he's got five of the most important businesses in the world. He's solving problems. He's going to Mars. I don't know if he's really dumb. I feel like maybe he doesn't have the mental problems you think. Now my friend has a net worth of zero, and I don't want to say, you know, you have a net worth of zero and you're giving advice to the richest man in the world, and none of it looked like luck to me. It looked like skill. So maybe you should take that into consideration that he might know a little bit more than you.

And then today I saw a post by Elon Musk, and I thought, hmm, I'm going to have to go in there and correct his thinking. Apparently I'm just an idiot. So do you know how absurd it is to say, Elon Musk has an opinion but I'm so much smarter, watch me fix it for him? But that's what I'm going to do, but only because it's a very special case. I wouldn't do this about engineering or business or most things. So it's a very special case.

Here's the situation. Dr. Peter Diamandis on X, he had a post in which he led off by saying sugar is poison, and then he did a thread on here's why sugar is poison. Now I didn't make that up. That's the title of a book. And you're all aware that I often say alcohol is poison. Now Elon Musk weighed in on the statement that sugar is poison, and he said, no, cyanide and arsenic are poisons, whereas sugar is edible. You don't see a pile of bodies outside a candy store. LMAO. And then Elon said that sugar should only be eaten occasionally and in small quantities.

Now he's not technically wrong, right? Sugar is not actually a poison like literally it's not. And sugar is edible, and if you were going to eat it in small amounts it would be not the worst thing that ever happened to you. But being the reframe guy, I couldn't let it stand. So I don't know what the comments are going to be, but I weighed in and I said reframes need not be literal. Most of the good ones are not literal. And then I noted, I wrote the book on that, "Reframe Your Brain." A reframe is a brain hack. It gives you the ability to make better decisions without changing the data. So it's just a trick. It's not supposed to be literal. And in fact being literal doesn't help it a bit. There's no advantage to being literal. You want it to work. You don't want it to be accurate.

So I pointed out that if the goal is to minimize but not eliminate sugar, calling it a poison is a perfect reframe. But then I had to acknowledge, because I think I learned something in this exchange, why would Elon Musk, clearly and unambiguously one of the smartest people in all of our experiences, not understand a simple reframe is not meant to be literal? How's that possible? Well, I don't know the exact answer, but I ended with this statement. I said I acknowledge that departing from the literal doesn't work for every brai