Coffee With Scott Adams — Knowledge Archive May 24, 2026
Scott Adams Philosophy Archive
Search ideas
Episodes Episode #3003 Segments
MainContent Cognitive Reframing

Back to episode — Episode 3003 CWSA 10/29/25

Context —

. It's called Coffee with Scott Adams and you've never had a better time. But if you'd like to take a chance on elevating your experience through levels that nobody can even understand with their tiny shiny human brains, all you need for that is a cup or mug or a glass or tankard or stein or a jug or flask or vessel of any kind. Fill it with your favorite liquid even while your cat is chewing on y…

← Previous segment →

lly. Just available on Amazon.

All right. Pick a new one. Here's one. Oh, I did that one yesterday. So we're on the next page. Here's one that I used to great effect during my school years. And I never said it explicitly, but it was the reframe in my head.

So the normal frame for school is that school is boring but necessary. I mean, most people would say, I wouldn't do this for fun, but you know, it's necessary. So the reframe for school is boring but necessary is that school is a competitive event. Game on.

When I knew a test was coming up in school, I didn't say, "Oh, this is going to be so boring to study for the test." I said to myself, "Oh, competition. I can beat the other people in this class, but only if I study." So I would treat an academic test the same way I'd treat any physical contest. You know, if I were planning to play soccer or play tennis or something, I would likewise practice and maybe the practice would be boring just like school. But as long as I thought I was working toward a contest while I was practicing, I was imagining the contest and I was imagining winning the contest if I could.

So that's the reframe. Treat it the same way you would a physical contest and say if I study and I take on more pain and more practice than my fellow students, I will get a better grade than they will. If I get better grades than they do, I might get a better job than they got. And so you just look at the winning. That's your reframe.

By the way, if you're wondering where this year's Dilbert calendar is, the calendar is complete and we're ready to list it, but there are so many counterfeits that front-run me. If you go to Amazon, there'll just be pages. The

Context —

y may have taken them down by today, but as of yesterday there were pages of fakes, and most of them had the same trick. They spelled Dilbert with a space, as in D I space. And apparently that's all they needed to do to get past Amazon's security to list my property for sale by them. I assume they're all Chinese pirates, but it's a whole page of calendars. They have other people's names on them, b…

Next segment → →