so effective, for being really good at surfacing an issue, putting skin in the game, taking a personal risk. That's slightly different than the question of whether the kneelers should have continued kneeling. I saw last night—oh I damn it, I can't remember his name, but on the news last night I was watching a Fox News sports person characterizing the whole NFL kneeling situation. And maybe somebody can help remind me who it is. I'll describe it, and it's awkward to describe him because he's African-American and he's bald and it feels like that's the wrong way to describe people. But the point of it is he was also brilliant at that one. So it was last night. It was a Fox News guy and he was talking. Yeah, it was Jason Whitlock. I hope that's the right name to give him credit.

Because what he was talking about, the kneelers, and here was his framing for this situation. He goes, "What the kneelers don't seem to get is that the NFL is a TV show. And the TV show gets to say what's on TV. If it's a TV show about sports, you don't get to do a cooking class on the field because it's about sports. If it were a TV show of politics, you couldn't play football. Like if Hannity came in and said, you know, I usually talk about politics but today I'm just gonna play ping-pong on there, well the people who own the TV show would say that's not the TV show. This is a sports TV show."

So what was brilliant about it—and I hope it's Jason Whitlock so I can give him credit—it was the best framing of that situation I've seen yet from his perspective, right? The other perspective would be a different framing. But for the conservative framing to call the whole NFL sport experience a TV show, it just takes it completely out of the realm of politics and into the realm of business. It's like, okay, remember a TV show is like a job. If you're not doing the TV show, you're not doing the job. So it was brilliant framing.

Anyway, so I agree with that point of view that there's a point when the protest goes to a level that it changes the TV show. And then at that point the people who own the TV show, they get a say. When Colin was doing it by himself he was making a point, and I thought that was an appropriate thing to do. In other words, he was doing the wrong thing on the wrong TV show, but that's what made it work. That's why we paid attention. As soon as it became everybody every week, it became the TV show. That was different.

All right, I think I may have lost my whole point on that. But how do you reframe the Democratic plantation? Well, yeah, I would do it the way you saw Kanye do it. He called it a mental prison. So the mental prison says that's what you're in today. So right now at this very moment your thinking is in a mental prison. And then the best part is that Kanye said, "Watch me break out." Here's your mental prison. Here's me. Let's say you have to do this backwards. Here's your mental prison. Here's Kanye. All right, that's all here. And now we're watching Kanye's jailbreak right in front of us. And you're watching the guards of the jail trying to claw him back. That's like, "Oh my god, Kanye, no, don't say that. What is wrong with you? Have you gone insane? Come back to prison."

So I think the mental prison—I don't like the prison analogy because that's problematic—but at least it's now, and that part's an improvement.

Why not refer to the progressives as a cult? Why? Let me tell you the rule of persuasion that's so obvious that when you hear it and then I tell you how people are not using the most obvious element of persuasion, it'll blow your mind. Most, as you know, politics is divided mostly into two sides, two teams. Both teams pretend they're trying to convince the other side, but they're not really. They're only talking to each other. They're solidifying their own side. So you're not really seeing people make anything like—I'm trying to think if I've ever seen an example of it in the last couple years. Can you think of an exa