being pro-crime. You would never think of that because they're so follow the rules, they're strong on police, strong on military, strong on borders. So clearly the Republicans are strong on crime, and if anything the criticism should be that they're too strong against it. You know, that would be the criticism from the left. So calling the Democrats the party of crime is actually pretty effective. We'll see if it sticks.

It looked like he was just throwing it out there to test it, see if it got picked up, and I didn't see it get picked up much, so it probably wasn't as sticky as it could have been. But here was my favorite part of his speech. I've told you before that the president always likes to use visual language. He likes to brand things, and he likes to say things in provocative or interesting ways because that makes it sticky. It makes it repeatable, turns it into a sound bite.

And one of my favorite things that I think was just spontaneous, but he was talking about the Democrats wanted to bring you socialism. But if there's one thing I've taught you it's that talking about a concept is not very powerful. So if you were to say socialism is bad, capitalism is good, people say, yeah, there's a concept. I don't know, one concept is better than the other or whatever. So comparing concepts is not good persuasion even if people agree with it, even if they understand the concepts. It's just too abstract.

But visual stuff and things that really have an existing hook in your brain can be powerful. So when the president says that the Democrats want to bring you socialism, he expanded it to socialism and he did it this way. I'm going to give you an impression of the president saying the word socialism as he did in his speech. I'm paraphrasing but not the socialist part. So President Trump goes, and the Democrats, they want to bring you socialism Venezuela. So he almost made socialism and Venezuela like a hyphenated new word. They're trying to bring you socialism Venezuela.

He puts his hand out with Venezuela, and I can't stop saying it. And probably now you're hearing me say it, and especially if you heard him say it originally, how many of you are now saying it at home? It is so freaking sticky. All right, say it with me: and the Democrats are bringing you socialism Venezuela. You can't get that out of your head. Socialism Venezuela. I had to say it five times just because it's so sticky.

So those are the little things he does consistently. He puts a visual on it, he makes it sticky, he makes it memorable, he makes it a little bit wrong sometimes so that you criticize him for it but you're still thinking about it, etc. So that was interesting.

What else we got? So yesterday, I don't know if those of you saw my tweet, but Dr. Drew went on my startup's app, the interface by WhenHub app, where anybody can contact an expert and get an immediate video call. And the expert just sets the price and just says when they're available, and if they're available and you want to pay that price you're immediately connected to a video call. So Dr. Drew was taking calls yesterday, and I tweeted that out. Oh, I'll catch up with him on that experience.

I think I was his first call because he alerted me that he was going to be on there, and I actually had a call, a paid call, with Dr. Drew. And I asked a number of questions that I would never ask my doctor. And I realized that there's something I realized during the call, and I'm going to ask you if you've ever had that experience. Do you feel that your doctor is rushing you sometimes? You know, they do a pretty good job, most doctors, of trying to do the best they can of not making you feel obviously like they're rushing you. But because of the system that you're walking into, you know that the d