everything, right? Hyperbole is sort of his brand.

Yeah, so watching people try to compare calling somebody sleepy eyes or saying that Megyn Kelly has blood coming out of her whatever to compare angry — not angry but to compare insulting tweets to dismembering somebody with a bone saw, not exactly the same thing.

Somebody's saying that they came up with "jobs not mobs." You know, let's talk about jobs not mobs. So you've seen that it has caught on and now the president is using it multiple times. You've seen the other politicians sort of picking up on it and it's a gigantic meme now.

People are asking me if I started it. No, I was not the inventor of "jobs not mobs." I did help popularize it, meaning that I tweeted about it when it was in its infancy. And just the way numbers work, if somebody with a blue check tweets something it's more likely to go viral than if somebody without a blue check did not tweet it. So I don't know if I was the first blue check to tweet something like that but I might have been among the first. So I gave it fuel and I helped explain why it was powerful. But I did not invent it. And I saw it. I just saw it on the internet.

Somebody says Ali Alexander is giving me credit. Now he's only giving — I saw what you were talking about. I saw his Periscope. He's only giving me credit for popularizing it. He's using the same word I'm using right now, popularizing, and he's very clear about that. So I appreciate the clarity that he's talking about my involvement. So I don't want to exaggerate that.

But here's my point about that. You know, the president is the best brander you've ever seen. But it's bigger than that. The president is very clearly, through his staff probably not directly, but he's very clearly sco