be true in the future. But it sure works. It works very, very, very solid technique.

You're actually seeing what I'm going to show you is some of the best persuasion technique you've ever seen in a little package.

The other thing that Jared does which you would completely miss if you didn't study persuasion is that he does a trick that doesn't really have a name but the idea is that if you tell people what they're thinking as they're thinking it you form a connection with them that gives you influence. So if for example I could exactly what you were thinking the audience and I called it out. So if I said God Scott's taking him through long, can he just show the video? Scott will you get past this description? I just want to see the video. Right? Some of you were thinking that weren't you? Now the moment I said that what did you feel? You thought uh okay and that's what I was thinking and you felt a little connection. That's technique. That's not accident.

Watch when Jared talks about what the two sides want. The two sides roughly speaking are Israel and the Palestinians. Do they want the same thing? Well if I asked you does Israel and the Palestinians want the same thing and you had never studied persuasion you would say yeah roughly speaking they want the same thing. They want peace for their posterity then. What they both want to control Israel. They kind of want the same thing.

Jared does not make that mistake because people don't think in generalities like that. They have specific thoughts. And we listen for Jared describing the two sides in the simplest cleanest way you've ever seen. He says that the Palestinians want dignity and Israel wants security. Think about that. It's brilliant because he's saying we don't want the same thing. If I had to ask you you'd say they do want the same thing. They're people. They want peace. They want good things for the family. They want to pray to their God. They unfortunately want the same land. They literally want exactly the same thing but it's not true. It's just not true.

Because the Palestinians when they are offered fifty billion dollars what do they say? Non-starter. Because dignity or something that could easily be put into that word is the problem. But that's not the problem for Israel. It really has a security problem. So by calling out those two simple points he bonded with both sides simultaneously and you'll hear it when I play it. Very strong technique. In fact among the strongest things you could do.

Visual persuasion is always near the top and so is fear. But if you don't have access to fear and visual persuasion the one of the next most powerful persuasion things is to tell somebody what they're thinking and if you can even use the same words that they're using in their head, bam, solid connection for influence. Okay that's what Jared is doing.

One of the things that people are always confused about is the role of passion and charisma in influence. Now charisma and passion do have some power meaning that if you can create an emotional state in yourself as a speaker you can sometimes transfer that emotional state to your audience. So if I'm getting angry sometimes I can get you angry so I can make you follow my emotional state. But it's completely optional. It's an advantage and if somebody can pull that off it's great.

But one of the strangest things that you will learn in hypnosis is that the quality of the presentation is almost irrelevant. Not totally but almost. In other words when you hear me speaking if I were to say to you there are two hypnotists. One sounds like the way I'm talking right now. Now you probably say to yourself well the way you hear my voice right now if I already hypnotized you I would say something like now you can imagine yourself in a forest. You walk through the forest and you see a beautiful tree. You pause to look at the tree before you go further into the forest. You're getting more and more relaxed. Now you would recognize that as something you would think oh that's a persuasive voice. The way you're saying it, the presentation you're giving makes a difference. It doesn't.

That's one of the surprising things about hypnosis. The way I talk is just the way I talk. If someone else had a bad voice, a strange presentation but said the same words it would have the same effect. So this is what I'm getting to. When you watch Jared's presentation you're gonna say to yourself I'm not listening to Martin Luther King. You'll say to yourself I'm not listening to President Trump, two of the most best public speakers of all time. You say to yourself I'm listening to Jared Kushner. He's got a more subdued, you know, businessman. I would call it a sort of a modest approach to public presentation. And you probably say to yourself well that's got to hurt right? He's not out there getting the crowd all worked up and everything. The answer is it doesn't make any difference. The words he is speaking are the magic sauce. If you think it's the way his body is being held, if you think it's the sound of his voice, if you think it's the pattern of his speaking whether he's got a high or a low tone, almost irrelevant. His calm approach is a hundred percent successful for