persuasion even though in some cases if you're trying to get people riled up emotionally you might go a different way. But there's nothing, he doesn't leave anything on the table.

All right the other thing he brings to it is a track record. Persuasion works best if you already believe you can be persuaded. Jared now has some track record of being successful both in the prison reform stuff where he's associated with that and which people would consider a tough thing to get done and also apparently successful although not approved by Congress I guess the Mexico Canada negotiations and other stuff. So he comes into it with credibility. Jared has credibility. If you bring credibility to a conversation you can be persuasive. If you bring no credibility you can't be persuasive.

I'm going to turn my camera around and let you see a little reminder of the things you're gonna see on the video. So Jared is going to make you think past the sale. He's gonna make you imagine the future but he's gonna make you imagine the future in a generic way. Well I forgot the third bullet point. He asks you to do something. In this case imagine. Part of hypnosis, part of persuasion is to get people to do a small thing no matter how trivial because it tunes you for doing bigger things. So here Jared is making the audience literally do something, literally imagine. That is technique. If you can get them to clap, raise their hands, laugh, to do something, nod their head, anything, any small thing you can get the audience to do primes them for bigger things. So asking them to imagine is really good technique.

Then you'll hear him talking about generically the bustling center they could get to but not too specific. He keeps it simple. The fifty billion is a gigantic offer. He talks about history. That's his fake because even though there's no reason to think that you can do now what was done in history it doesn't logically connect but it does to our irrational minds. We go oh he's got a reason. At least he's got a reason. He talks about dignity versus safety, telling people what they're thinking. His passion is irrelevant to this thing and he brings credibility.

So let's go back to me now that you've heard that. I'm gonna play it. I don't know how well this will play. Let's see if we do.

"Well-intended programs, numerous well-intended programs, investments and plans have been derailed by violence, political instability, and the lack..."

This is pacing. Longstanding core issues of this conflict. That's pacing. So he's saying what everybody's thinking that this has never worked before. That's pacing. You always tell the audience what they're already thinking before you try to get them to think something new.

"...economic growth and prosperity for the Palestinian people are not possible without an enduring and fair political solution."

So here he's acknowledged that finance is irrelevant if you don't get a political agreement. So he's pacing again because everybody's thinking that. They think we went to this economic thing. Is this a waste of time because you can't do any economics until you've done a political agreement. So he says that first. That's pacing.

"...conflict. One that guarantees Israel's security and respects the dignity of the Palestinian..."

So there's where he talks about Israel wants security and the Palestinians want dignity. That's telling you what you're thinking. That's technique.

"...the goal of this workshop is to begin thinking about these challenges in a new way."

A new way. Let's try to view this conflict and the potential of the entire region through a different lens. Through a different lens. Very powerful. He's telling you that the world can be looked at, the same set of facts through a different lens. He's giving you permission to look at the same things you've been looking at but see them differently. It's a Yanni Laurel opportunity. Can you look at these same facts with me and now imagine that you see them differently? Very powerful.

"...and work together to develop a concrete plan to try and achieve it. For a moment imagine a new reality in Middle East. Imagine a bustling commercial and tourist center in Gaza and the West Bank where international businesses come together and thrive. Imagine the West Bank as a blossoming economy, blossoming of entrepreneurs full of young people. You see engineers. You see startups. You see technology."

So when he described this didn't you all see pictu