ot gonna be your best friend. I could see why you wouldn't like me. My personality isn't for everybody. I get it. And you're fine and I'm fine with that. At the same time let me do this effective job. Look at my statistics, look at unemployment rates, etc. I'm doing a good job.

That is a really, really productive frame because it gives people who are on the fence about him a fake because. It's a term I made up and it has to do with the fact that we know scientifically people often need excuses, a public excuse, to do the thing they in their mind they want to do. So the people who might want to support him but they know that associating their vote and their reputation with him would make them feel like his – whatever they feel about his personality – and that could be bad. So if you allowed Democrats to say, God I just can't stand the guy but I like a good economy, then it gives them a fake because, a reason to do the thing in public that they want to do privately. Because privately they might be thinking to themselves I would actually vote for that guy if it weren't so embarrassing because of the way he acts and I don't want to promote that and normalize it.

So it was a small tweet that you probably thought was just a joke, just a nothing that went by. But everything he does on Twitter, whether he's thinking about it this way or it just works out that way, is an A/B test. He puts out a lot of stuff and they see how people respond. And that message I thought was an excellent test, an excellent A/B test just to see if that idea could be maybe pushed a little further. I'm not sure what kind of response he got.

There's another story about a Swiss company that built a very impressive high-end house entirely by robots. Now when you hear that you say I know the robots are taking over and ultimately they will of course. New home construction will be robots. It's just a question of when. Certainly if you're looking at 20 years, totally most new construction will be mostly robots. I would say that's a safe, very safe prediction in 20 years. Now if you say in five years I think you might see your first permitted robot-built house. Maybe in ten years it's probably going to be competing with humans and in twenty humans won't be competitive anymore except for what do you call it, reconstruction or upgrades. Upgrades will still be human for a long time because there's too many decisions being made unless it just becomes cheaper to tear everything down.

So here's the thing. One of the biggest trends that the public doesn't see coming is new home building systems and technologies. So I'm saying systems to include all the planning, organizing, coordinating, stuff in just the order in which you do things and how you integrate things. All that. Those are systems. Then the technology is robots or 3D printing or homes that you can put together like a kit. Or somebody mentioned something called hempcrete today. Get rid of that. It's hemp and it creates like concrete but with hemp. Apparently if you use hemp and some kind of lye or limestone mixture you get this lightweight brick for a building. It's not strong enough for foundations but it's strong enough for walls and has the advantage that the hemp absorbed a bunch of CO2. So you have buildings that instead of concrete – so concrete will produce CO2 – by hempcrete because you're growing plants and then turning that into concrete you're actually absorbing CO2 and you're locking it into the construction material and you're putting it in your frickin' wall.

And apparently it has great qualities for moisture control and insulation. So it's light which makes it easier, it insulates, has good moisture control qualities and it actually absorbs CO2. I mean when it's when the substance is growing, not when you put it in your house. So now I'm not saying that hempcrete will ever be a big thing because you know who knows, there might be other variables I don't know about. But if you look collectively at all the things that are happening in the construction world it's a revolution of a thousand droplets of water that are this giant tsunami. And this giant tsunami of just a whole bunch of different little things that are being tested and tried all over the world. If the world of constructing things fundamentally changes it will lower the cost of living. It will make living in some places economical when it wasn't. You could build entire communities just for people with drug addiction, take them out of a place where they can get drugs, put them where they just can't get them and have a whole nice city there that you can live in. It's just a drug-free city. So suddenly a whole bunch of societal problems can be more easily dealt with simply by changing your construction.

Now what about the robots taking all the jobs? That's a mixed bag because there are two trends and we don't know how they'll net out. One trend is that if a robot takes your job you got to go get another job and maybe you don't make as much money so that's bad. We could assume that there's some of that coming toward us. So robots taking construction jobs, guarantee there's some of that coming. But what if the net effect of these new technologies for building homes takes the cost of a really good quality home down to, wait for it, $75,000? Let's say you could buy a really livable – I'll say livable because it's designed to be really nice, just low cost – so you could have a really livable, affordable $75,000 house. Even if you're paying rent, the rent on a $75,000 house could be pretty low. So if you could get to that point suddenly you can have a lower end job and have a real high-quality life because you'd go home to a beautiful albeit inexpensive home.

All right, I say the home is beautiful. I mean you have to design the entire community so that it's the community that makes the living experience good. Similar to how college is awesome. If you go to college your physical room is just as crappy a little space you share with your roommate usually, but the lifestyle is amazing because you walk out of your room and see all the students and activities and there's central places you can go to have sports and all kinds of things.

All right, I had a realization the other day about why the fine people hoax is so sticky. And this would be a good lesson in persuasion and how the brain works. I know most of you are too familiar with it so I'll give you all the whole background of the fine people hoax. But it has to do with the fact that some large percentage of the country still believes that President Trump called the neo-Nazis in Charlottesville quote fine people. Now that never happened. And since it never ha